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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It But the film has my brain buzzing all week about obsessive and competitive people. The desire to be better than anybody else in one’s field. I loved the music.

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Public and Open Debate is the Highest Form of Democracy (and Blogging)

Both Sides of the Table

And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. The most important experience I have in blogging is the debate it encourages. So it goes with blogging. Think it’s purely evil to fend off competition? Let me explain.

Blogging 250
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. .” In Gabe’s post he explained why TechMeme was having editors write headlines.

Writing 326
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Why Venture Capital is So Much More Compelling Now

Both Sides of the Table

It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now.

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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. In a startup this is a mistake.

Startup 349
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Do I have data or facts to present so the story has legs? I am a VC.

Marketing 389