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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 139
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107
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Yekra Raises $3M For Video On Demand Platform

socalTECH

Yekra says it is a digital entertainment distributor connected with an affiliate marketing system. Yekra says its system helps match content to viewers by genre, by digitally distributing entertainment through different web sites, blogs, social networks, and other destinations. READ MORE>>.

Platform 127
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Entrepreneurs Needed to Keep Web 3.0 From Fading

Startup Professionals Musings

For some reason, I haven’t heard much about the next generation of the Internet ( Web 3.0 ) lately, which probably means it isn’t happening as fast as everyone predicted. I suspect the real challenge is not the semantic web technology , but new attractive business models from smart entrepreneurs. Real time on-demand collaboration.

Web 95
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

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Five Clues To Web 3.0 Opportunities Here Now

Startup Professionals Musings

Can you believe all the talk these days about Web 3.0? I’ve been doing some research to assess how much of it is reality, since I have to admit that I seem to have missed the clues to the transition to Web 2.0, After some work, I’m still convinced that much of the Web 3.0 Real time on-demand collaboration. are appearing.

Web 88