socalTECH

MAY 9, 2013

Yekra says it is a digital entertainment distributor connected with an affiliate marketing system. Yekra says its system helps match content to viewers by genre, by digitally distributing entertainment through different web sites, blogs, social networks, and other destinations. READ MORE>>.

Platform 127

Platform Demand Entertainment Social Network 127

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Xconomy

SEPTEMBER 13, 2018

The Bentonville, AR, retailer announced Thursday it has acquired Cornershop, an on-demand online service that delivers products from supermarkets, pharmacies, and specialty shops in Mexico and Chile, for $225 million. “We Walmart is taking the e-commerce delivery business south of the border.

Demand 56

Demand Commerce Press Customer 56

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. Maybe you can blog about that?

Marketing 150

Marketing Social Media Blogging Media 150

Both Sides of the Table

APRIL 1, 2020

Each of these decisions could be a blog post in its own right but for today I want to avoid tactical advice and offer something more about your temperament as you wade through complexity and deal with decisions that affects the lives and the livelihoods of others. He asked for a few more weeks to gather market signals before enacting change.

Demand 215

Demand Guide Customer Custom 215

Xconomy

OCTOBER 9, 2018

Every month, there’s news of another partnership among carmakers like GM and tech companies such as Uber, as they vie for dominant roles in a transportation future where individual car ownership may largely give way to rides-on-demand from fleets of autonomous and tech-enabled vehicles.

Mobile 83

Mobile High Tech News Marketing 83

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. A really great example of this is described by Steve Rentoid in Inventing Demand. to source potential candidates.

eHarmony 204

eHarmony Marketing Startup Zag 204

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. A really great example of this is described by Steve Rentoid in Inventing Demand. to source potential candidates.

eHarmony 196

eHarmony Marketing Startup Zag 196

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Tech Zulu Event

MARCH 2, 2013

The job market, too, will feel a significant impact from cloud computing technology. The job market, too, will feel a significant impact from cloud computing technology. Hulme, blogging at Cloud Commons , believes that the cloud will spur a jobs explosion, though the jobs descriptions will differ.

Cloud Computing 85

Cloud Computing Marketing CIO Organization 85

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

MAY 2, 2014

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. Steve Banfield: What will become Rightside has been part of Demand Media. READ MORE>>.

Demand 231

Demand HTML Web Media 231

Tech.Co

FEBRUARY 19, 2021

Martin Rushe, the CEO and founder of Selz wrote a blog post announcing the deal. To put it simply, Amazon is getting instant access to a market it used to operate in. That's not bad but it's miles off market leader Shopify which boasts millions of customers. But Amazon faces a serious problem: Consumer demand is changing.

News 136

News Acquisition Platform Sales 136

TechCrunch LA

APRIL 12, 2018

The company is ServiceTitan, and its market… is air conditioners. That’s likely due to a continually expanding toolkit that now boasts a customer relationship management system, efficient dispatching and routing, invoice management, mobile applications for field professionals and marketing analytics and reporting tools.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Startup Professionals Musings

AUGUST 26, 2022

I recommend that you look for new or emerging opportunities in new markets. More important than a business plan may be early networking, a web site and blog, and building relationships with key industry experts. Successful businesses are built around solutions that work, have a market, and are scalable.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

JANUARY 16, 2023

Key factors gating your success will always be your level of competency in your chosen field, level of demand for that skill, and how easily you can be replaced. Be creative and add value to what you offer your target market. Some people learn best from conferences, while other learn best from blogs and other information online.

Social Media 94

Social Media Media Ideas Writing 94

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.

Startup 376

Startup Framework Marketing Customer 376

Tech.Co

FEBRUARY 8, 2019

Finally, podcasting is a growing market. The podcast will look even more like an on-demand version of radio than it already does. Since its inception, podcasting has been compared to the early days of blogging: It’s decentralized, it’s easy to do yourself, it’s the cool thing for nerds.

Acquisition 124

Acquisition Media News Platform 124

Both Sides of the Table

OCTOBER 1, 2009

In the first post in this three part series I described why I believe the VC market froze between September 2008 – April 2009. It is also a result of pent-up demand. When the market run started in March people were relieved that “the world wasn’t ending” so they started spending again. So why the ’09 bounce?

Venture Capital 269

Venture Capital Startup Funding Technical Review 269

Both Sides of the Table

MARCH 30, 2011

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Walk away from a bad role or customer.

Startup 98

Startup Outsource Development Competition Social Media 98

socalTECH

MARCH 6, 2013

We caught up with co-founder and CEO Joey Flores to learn more about the service, plus hear more about the new on-demand service and the challenges it is trying to help musicians and labels deal with in the age of Internet streaming. But, since it was radio style, on-demand was something we didn't allow. What is Earbits?

Demand 166

Demand Startup Platform Sites 166

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”

Venture Capital 332

Venture Capital Funding Startup Sales 332

Both Sides of the Table

JULY 6, 2016

You also ran the risk that if you hired employees quickly and then demand wasn’t as strong as expected it was incredibility hard to fire people. I find it distracting that when you click on a link you’re taken away from the main blog and need to hit the back button to remember to finish the article.

Startup 261

Startup Press Blogging .Net 261

Startup Professionals Musings

APRIL 22, 2020

Key factors gating your success will always be your level of competency in your chosen field, level of demand for that skill, and how easily you can be replaced. Be creative and add value to what you offer your target market. Some people learn best from conferences, while other learn best from blogs and other information online.

Social Media 126

Social Media Media Ideas Writing 126

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Xconomy

AUGUST 2, 2018

Austin —When Authenticated Reality launched last year , it seemed that the company had struck gold in terms of market demand and fit. The Austin-based startup had developed a Web browser that would require users to prove they are who they say they are.

Web 72

Web Demand Sites Startup 72

Xconomy

JULY 30, 2019

On Monday, Illumina (NASDAQ: ILMN ) informed the markets that it had overshot the mark with its 2019 estimates. The news reflects a slowdown in the demand for mail-in genetic testing kits and a lag in the rollout of some of the government-led population studies for which Illumina provides DNA sequencing tools.

Study 59

Study News Demand Tool 59

Xconomy

APRIL 17, 2019

Turning Point Therapeutics raised more than $166 million in its IPO, pricing at the top of its range and putting nearly 2 million more shares into the public markets than it had initially planned. million shares at $18 apiece, raising $166.5 million before discounts, commissions, and offering expenses.

Pricing 57

Pricing Demand Marketing Develop 57