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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. For example, in the screen shot my my recent visitor found my website by searching on the term “Jason Calacanis&# and is located in Tennessee in the US. Let’s see.

Blogging 287
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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? Many people reading today’s blog post would have seen it by clicking through on Twitter. As an example you can see from my awe.sm

Blogging 289
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Public and Open Debate is the Highest Form of Democracy (and Blogging)

Both Sides of the Table

And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. The most important experience I have in blogging is the debate it encourages. So it goes with blogging. So it goes on my blog. Let me explain.

Blogging 250
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Blogging for the Hell of It, Not Blogging to Stay Relevant

Both Sides of the Table

I used to love blogging. Blogging proved to be a great way to hone my ideas, have public conversations with people and as it turns out – build meaningful relationships through public dialog that spilled over into the real world. Somewhere along the way blogging changed. Fred Wilson said as much in his blog post today, too.

Blogging 150
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

It needs to have an interpersonal, human angle – Examples he gives, “mothers & daughters, traits in your boss you don’t like or the perfect drinks on your anniversary. Create something people can engage with – Examples include videos you can put your image into. Good comment community = viral blog.

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