Startup Professionals Musings

JUNE 16, 2023

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Refresh it often.

Web 96

Web FAQ Marketing Technical Review 96

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

Platform 210

Platform Social Media Netflix Content 210

Startup Professionals Musings

SEPTEMBER 19, 2020

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Refresh it often.

Custom 160

Custom Customer FAQ Technical Review 160

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. It's all about execution.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

MAY 30, 2013

In a world where media empires are built off the back of the appeal of celebrities, those celebrities themselves often don''t benefit from that fan interest in their lives. We''re building, and have been in the process of building a media company and business by, with, and for celebrity influencers. What is WhoSay? What does that mean?

Content 174

Content Media Startup Entertainment 174

Tech Zulu Event

JANUARY 7, 2012

A little bit about the author Chris Camillo…When the stock market was at it’s worst and our economy was failing us from 2007-2010 his private self-managed portfolio outperformed the big fancy dogs of Wall Street. In his book he lays out step by step how we can achieve the same as he did from 32 to 35 turning $20,000 into over $2 million.

Social Media 68

Social Media Media Writing Blogging 68

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Media 91

Media Startup Company Companies 91

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Gocke told us more about the company and what it's doing.

Social Media 268

Social Media Media Social Network Seed Funding 268

Startup Professionals Musings

APRIL 2, 2023

A while back I found a great book, “ America's Moment: Creating Opportunity in the Connected Age ,” put together by a group of fifty current leaders from across American life, that points out well some of the tools that can help all of us learn how to learn in this rapidly changing world of new opportunities.

Startup 108

Startup Education Entrepreneur Tool 108

Startup Professionals Musings

AUGUST 12, 2022

I found some excellent specifics on the magic of storytelling in a classic book, “ The Compass Solution: A Guide to Winning Your Career ,” by Tim Cole. We all want to be entertained. Think of the popularity and power of social media – the average daily usage worldwide is now up to 136 minutes per day.

Startup 117

Startup Social Media Guide Content 117

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. I have started thinking about what the future might look like and I’ve started imagining what I call, “MMOV” or massive multiplayer online video. Why would it?

Startup 380

Startup Media Content Platform 380

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

JUNE 10, 2015

Lee Schneider is the author of a new book, Chronicle of a Startup Town: Los Angeles , which delves into the people and reasons on why Los Angeles has become one of the epicenters of the startup and technology industry. We caught up with Lee to hear more about the book and what he learned. Why did you decide to write the book?

Los Angeles 100

Los Angeles Startup Angel Writing 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

TechCrunch LA

OCTOBER 26, 2021

As the catalyst for this collaborative fantasy epic, these authors would post twelve initial origin stories about their fictional universe, to which they owned the copyright. Within hours, fans confronted the authors in the Discord server with their concerns about the project. An emerging tech dystopia.

Writing 196

Writing Outsource Development Technical Review Examples 196

Berkonomics

JUNE 30, 2012

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Tech Zulu Event

JUNE 3, 2015

It was nice to hear her validate PR as a huge piece in brand building and also to hear her validate that social media works hand-in-hand with overall marketing efforts. I’m hoping to have a one-on-one interview with them soon to pick their brains more and learn more about developing partnerships. But I digress.

Conference 40

Conference Entertainment Startup Digital Hollywood 40

Startup Professionals Musings

JULY 6, 2020

A while back I found a great book, “ America's Moment: Creating Opportunity in the Connected Age ,” put together by a group of fifty current leaders from across American life, that points out well some of the tools that can help all of us learn how to learn in this rapidly changing world of new opportunities.

Entrepreneur 137

Entrepreneur Tips Startup Education 137

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences. With new followers — today her account, @weworewhat , has 2.2

Platform 170

Platform Marketing Tool Venture Capital 170

Both Sides of the Table

JANUARY 17, 2011

I’ve always believed it’s been one of the most important attributes of business success yet something very few business leaders talk about. So I thought I’d write a post about how I drive my personal creativity. (A So no whinging about what a long post this is! Creativity. For others they swear by music.

Writing 356

Writing Startup Ideas Summary 356

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Custom 99

Custom Customer Startup Content 99

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Tech.Co

SEPTEMBER 20, 2017

Tribeca’s chief creative officer Geoffrey Gilmore said in an interview with innosight.com about Hollywood, “They only want to make a lot of profit.” Indie movies are promoted by building them up around a virtual distributed version of a screening event through social media. Read more about Movies & Entertainment here on Tech.co.

Hollywood 93

Hollywood Demand Marketing Netflix 93

Startup Professionals Musings

NOVEMBER 28, 2018

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Refresh it often.

Custom 79

Custom Customer FAQ Technical Review 79

Both Sides of the Table

SEPTEMBER 15, 2014

There were many moments in each space when pioneers were funding startups and the press hadn’t written much about them and if you were a typical investor you were still funding the last trend while some VCs were trailblazing into new categories. Almost nobody believed and now look at it. Online education. 6SensorLabs.

Funding 362

Funding Technical Review Ideas Startup 362

Both Sides of the Table

MARCH 3, 2018

Our system works on under-the-table payments of below-market wages for jobs that our non-Hispanic citizens don’t want to do and in a country where people our unemployment rate is already so low that some economists are warning about inflation due to full employment. León spoke eloquently about the efforts to make the invisible, visible.

Education 174

Education Startup Los Angeles USC 174

Startup Professionals Musings

OCTOBER 30, 2016

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Refresh it often.

Custom 102

Custom Customer FAQ Technical Review 102

Both Sides of the Table

AUGUST 17, 2010

The Hidden Impact of Technology on our Everyday Lives … There’s an old (semi true) parable about frogs boiling in water. In times like these we reflect more about life in general and about the impacts technology has on our lives and on our society. Amazing how we take this for granted.

Social Network 320

Social Network Journal News UCSD 320

Tech Zulu Event

OCTOBER 10, 2012

It was good to see someone else who actively thinks about the world from the user’s perspective.” He is the author of various best selling books including Practical Information Architecture, Web Dogma ’06 and Usable Usability. Putting the content into content strategy – effective writing for interactive media.

Culver City 105

Culver City Design Content Writing 105

Startup Professionals Musings

NOVEMBER 8, 2019

I found some excellent specifics on the magic of storytelling in a classic book, “ The Compass Solution: A Guide to Winning Your Career ,” by Tim Cole. We all want to be entertained. Think of the popularity and power of social media – the average daily usage worldwide is now up to 136 minutes per day.

Startup 102

Startup Custom Customer Social Media 102

socalTECH

JULY 9, 2010

The sense that I've had for awhile, is that just because you are using these great services out there, you shouldn't have to completely give up your ability to have greater control over how that that media is shared. What we went about creating was the best way to most easily control how your personal videos are shared online.

Innocal 150

Innocal Glendale Entertainment Sites 150

Tech Zulu Event

NOVEMBER 5, 2013

How about wearing Jordans or a pair of Converse? Bedloo is a social media voting platform for those who want to find the right answer in life. TechZulu catches up with one of the co-founders of Bedloo, Vincent Plummer, and talks to us about social media, startups, and Bedloo. What is Bedloo all about?

Startup 69

Startup Social Media Platform Media 69

socalTECH

SEPTEMBER 4, 2015

It's a fascinating new world out there in entertainment and media, where YouTube stars are now as popular--or maybe, more popular--than traditional celebrities. First off, what is your YouTube channel all about? It's mostly about the things I'm thinking about, style, positive messages, and motivational things.

Startup 100

Startup Hollywood Content Examples 100

InfoChachkie

AUGUST 4, 2014

Ever fantasized about climbing Mt. How about hiking in Patagonia without carrying a 60-pound backpack and eating freeze dried food? Kurt and his crew can make these, and about 35 of other once-in-a-lifetime treks, a reality. If you enjoy snarky, clever prose, you should check out Chuck''s book.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Both Sides of the Table

AUGUST 3, 2009

We are a city unique in merging the world’s best content with digital media and technology expertise. There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum.

Twiistup 228

Twiistup SoCal Southern California Yammer 228

Tech Zulu Event

SEPTEMBER 23, 2013

These innovative products ranged from digital comic books to sports data analysis. Soni interviewed a panel of entrepreneurs that represented SoundSpectrum, MediaHound , AIO Robotics , and GymFlow about their technology, startup process, and future steps. Great to hear about what’s going on and how cutting edge USC really is.”

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

InfoChachkie

JULY 9, 2012

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. The same phenomenon is true in the YouTube ecosystem, but with a social media twist. He is not alone.

Google 133

Google Develop Development Funding 133