Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

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Customer Custom Marketing Social Media 172

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. When Ethan was considering leaving Google we talked about it. He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. What do we like about OpenTable?

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CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

FEBRUARY 20, 2021

I’ve always said that startups are all about execution. Sometimes I encounter self-proclaimed entrepreneurs who have been “thinking” about a concept for many years, and haven’t started yet. Elon Musk has built several innovative companies, including SpaceX and Tesla Motors, and is worth about $185 billion. all you do is think.

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Startup Examples SpaceX Entrepreneur 152

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 104

Content Customer Custom Marketing 104

Both Sides of the Table

MARCH 31, 2012

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future.

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Startup Sales Course Competition 319

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

JANUARY 22, 2023

I found these challenges and opportunities outlined well in a classic book, “ Out-Innovate ,” by Alexandre Lazarow. I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones.

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Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. Craft an “About” page.

Web 96

Web FAQ Marketing Technical Review 96

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Berkonomics

NOVEMBER 6, 2014

While we are revisiting the issues raised by my (newly revised) book, Extending the Runway , we should examine the challenges to a CEO in making use of enterprise time, one of its most valuable and often misused assets. Extending the Runway book available at www.berkus.com. Depending upon others Surrounding yourself with talent'

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Resource Outsource Development Metrics Customer 176

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. They go about tipping the heart first, assuming the mind will follow.

Marketing 125

Marketing Tips Organization Ideas 125

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JANUARY 31, 2022

Thus, if you are like me, with no real background or experience in public speaking, I encourage you to start early with some traditional training, like a Dale Carnegie course, or read a good book on the subject, like the classic one by successful businesswoman and speaker Jan Yager, Ph.D., “ The Fast Track Guide to Speaking in Public.”

Marketing 113

Marketing Entrepreneur Customer Custom 113

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? Berkonomics books available at www.berkus.com. The first rule of marketing and positioning is to listen to the marketplace. But listen!

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Customer 127

Customer Custom Marketing Content 127

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. an email) to about 35 people. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". people started to know about MouseDriver.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

NOVEMBER 14, 2020

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The best way to do this is to share and celebrate small wins, together and often. Empower engagement.

Marketing 130

Marketing Develop Development Startup 130

Startup Professionals Musings

MARCH 5, 2021

A classic book by global business consultant Diana Rivenburgh, “ The New Corporate Facts of Life ,” highlights these challenges and opportunities to the corporate world, but I believe they need to be understood as well by every startup. These are all huge challenges, as well as huge opportunities, for entrepreneurs. Stakeholder power.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

socalTECH

DECEMBER 7, 2015

Los Angeles-based VolJet (www.voljet.com) is looking to solve that puzzle, with its online system for booking charter jets, just as you would a commercial flight. Susan Sloan: It's very similar to a commercial, online booking system, like Expedia.com. You can also get commercial results for commercial bookings. What is VolJet?

Pricing 100

Pricing Sites Services Customer 100

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

APRIL 20, 2020

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing.

Marketing 130

Marketing Technical Advisors Social Media Media 130

Both Sides of the Table

JULY 26, 2010

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. It’s time to get past the myths and mystery about creativity. Think about that one.

Marketing 119

Marketing Metrics Demand Statistics 119

Both Sides of the Table

SEPTEMBER 30, 2011

It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. LinkedIn (we talked about some tricks we use in LinkedIn). 36:00 Sales people only care about money. 58:00 Vince Thompson’s book, “Ignited”.

Software Review 300

Software Review Sales Tips Help 300

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

socalTECH

OCTOBER 3, 2019

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. We get lots of comments about our name on social media.

Marketing 100

Marketing Startup Social Media Product 100

InfoChachkie

SEPTEMBER 4, 2018

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. All marketing tactics a company deploys should be consistent with its values and be in accordance with its local laws, as well as those of all the recipients of its marketing materials.

Marketing 154

Marketing Sales Startup Journal 154

socalTECH

MAY 1, 2019

We caught up with Brian to hear more about the startup. I thought it was about time to do something about that, to make sure small business ownersnot just multi-million and billion dollar, Fortune 500 companiescould have access to all of the benefits and protection of the law. It's more about product differentiation.

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Legalzoom Startup Incubator Services 127

Startup Professionals Musings

JUNE 11, 2021

However, I’m convinced that you can mitigate many of these anxieties by your actions, so I was pleased to see similar insights in a new book, “ Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done.” When times are uncertain, measurement timeframes should be short.

Marketing 148

Marketing Coach Startup Product 148

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

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Email Marketing Web Mobile 120

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 100

Marketing Content Advertising Customer 100

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471