Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. Innovation does not always equal invention.

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

socalTECH

OCTOBER 2, 2012

LeisureLink , the developer of vacation rental management software which is backed by Clearstone Venture partners, Mission Ventures, and Wyndham Worldwide, said Tuesday afternoon that it has upgraded its MarketSpan Guest Generation product. The product is used by small and independent vacation properties to market their properties online.

Software 153

Software Clearstone Mission Ventures Product 153

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 106

Marketing Startup Content Advertising 106

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Content 114

Content Marketing Startup eBook 114

TechCrunch LA

JUNE 18, 2022

Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run.

Newsletter 278

Newsletter Platform Capital Marketing 278

Startup Professionals Musings

JUNE 17, 2023

Tommy Spaulding, in his classic book, “ It’s Not Just Who You Know ,” categorizes relationships into five levels, like floors of a building, and identifies the attributes of relationships at the different levels. You need something specific from the other person – a loan, or product order, or help solving a problem. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

Berkonomics

APRIL 20, 2017

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. How many entrepreneurs used that new Internet infrastructure to create an expansive vision of what could be?

Artificial Inteligence 256

Artificial Inteligence UCLA Web Patents 256

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Quantify the market opportunity in business terms. You need both to survive.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Both Sides of the Table

JANUARY 2, 2014

Many startups these days are started by young, technical or product founders who are in the idealistic phase of their lives and careers. First, I recently read the must-read book Hatching Twitter by Nick Bilton. But the book is a must read for entrepreneurs. And it’s why many early-stage companies blow up.

Startup 385

Startup Coach Course Snapchat 385

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Rarely is there alignment between sales and marketing.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

SEPTEMBER 4, 2022

Even though everyone has an opinion on good early stage practices, I was impressed with the actionable blueprint in the classic book by Scott Duffy, “ Launch! The Critical 90 Days From Idea To Market ,” on the first steps that determine long-term success. Hedge your bets by starting several initiatives or products.

Startup 122

Startup Ideas Framework Entrepreneur 122

TechCrunch LA

APRIL 23, 2019

Canoo is locking in final contracts with its vendors and is going to be in production with prototypes before the end of the year. Now, Canoo is rounding out its executive team and pushing forward with plans to bring prototype vehicles to market by the end of the year. operations.

Outsource Development 191

Outsource Development Startup Outsource San Diego 191

Berkonomics

JULY 11, 2013

In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions from “look to book,” as the term is used in the hotel industry.

.Net 207

.Net Sales Tool Social Network 207

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Examples 131

Examples Entrepreneur Technology Resource 131

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Win with engaging contests.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

APRIL 24, 2021

There are several books written on this subject. The CEO is the check and balance on the constant parallel pushes for more development, more marketing, and more growth. Most founders are product guys. They need an operational CEO who knows the market and the marketing game. Communicate company values and culture.

Startup 163

Startup eHarmony Networking Guide 163

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

SEPTEMBER 20, 2020

Tommy Spaulding, in his classic book, “ It’s Not Just Who You Know ,” categorizes relationships into five levels, like floors of a building, and identifies the attributes of relationships at the different levels. You need something specific from the other person – a loan, or product order, or help solving a problem. Marty Zwilling.

Startup 150

Startup Guide Help Course 150

Eric Greenspan

MAY 7, 2013

Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. Their influence is strongest in the area of child education, products aimed at children or parents, parenting, and many other family oriented industries. Social Marketing mommy bloggers Mommy blogs'

IBM 154

IBM IBM Email Research 154

Tech Zulu Event

SEPTEMBER 18, 2013

Marketing your startup can be one of the most daunting tasks an entrepreneur faces on their journey to world domination. Marketing, however, is not always about what we as consumers need, but what we deeply desire. and magic is at the heart of the very best marketing. Just make it go away…. You need to be a unicorn.

Guide 105

Guide Startup Marketing Template 105

Startup Professionals Musings

SEPTEMBER 7, 2022

Traditionally, business software products have been specialized and focused toward a given task, but I see a trend these days to highly functional “all-in-one” business tools. In my experience, a good business plan should not be a book, or a one-pager. You will also need business management tools, such as Quickbooks, Zoom, and Hubspot.

Startup 114

Startup Tips Coach Satisfaction 114

Startup Professionals Musings

JUNE 3, 2020

Good examples of initial focus by an entrepreneur would include Jeff Bezos when he started Amazon as an online marketplace for books only, and Elon Musk starting PayPal as an online bank. Every investor will tell you that they invest in the person, more than the product, because they have learned that people with focus find success.

Entrepreneur 126

Entrepreneur Startup Patents Resource 126

Startup Professionals Musings

NOVEMBER 30, 2019

Even though everyone has an opinion on good early stage practices, I was impressed with the actionable blueprint in the classic book by Scott Duffy, “ Launch! The Critical 90 Days From Idea To Market ,” on the first steps that determine long-term success. Hedge your bets by starting several initiatives or products.

Startup 127

Startup Ideas Framework Entrepreneur 127

InfoChachkie

APRIL 25, 2011

As I noted in Why Most Business Books (Still) Suck , I am generally not a fan of business books. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. Fan, Not A Fan Boy. No doubt, he did.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Algorithms and data are required to compete.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

APRIL 4, 2020

What I don’t see often are new solutions that force me to rethink how we work together, or really use AI to make the collaboration process more productive. From the work and feedback, you will learn much on how your solution will fare with customers, before building the product Tap expert sources in other domains for ideas.

Startup 134

Startup Artificial Inteligence Ideas Entrepreneur 134

socalTECH

FEBRUARY 10, 2017

One of the really cool part of this company, is we are a company of accountants, and we've built close management software for accountants, by accountants, which helps them close their books faster and more accurately. They've solved it at the enterprise paint point, where we are at the mid-market. How did you get into this?

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

Startup Professionals Musings

MAY 30, 2015

Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. A good start is a classic book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Curation, the most efficient content.

Blogging 105

Blogging eBook Content Web 105

Both Sides of the Table

SEPTEMBER 15, 2014

This was certainly the case when I invested in a small YouTube video production company called Maker Studios that recently sold to Disney for just shy of $1 billion. They point out perceived market risks, they might question the management team’s experience, they might worry about regulatory risk or incumbent competitive powers.

Funding 362

Funding Technical Review Ideas Startup 362

Tech Zulu Event

SEPTEMBER 13, 2013

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. We were doing this one product called “Small Business Hires”, similar to the employer app we launched today, all web-based. We were trying to raise money for this product, but then the unthinkable happened. What led you to make Proven?

Mobile 86

Mobile Marketing Writing Startup 86

Startup Professionals Musings

OCTOBER 4, 2019

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Manage your expectations, and analyze every marketing channel.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

DECEMBER 2, 2018

Tommy Spaulding, in his classic book, “ It’s Not Just Who You Know ,” categorizes relationships into five levels, like floors of a building, and identifies the attributes of relationships at the different levels. You need something specific from the other person – a loan, or product order, or help solving a problem. Marty Zwilling.

Startup 93

Startup Guide Help Course 93