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Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. I’ll write up some thoughts in a blog post format soon.

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DreamHost Launches Conference, DreamCon

socalTECH

It''s a rite of passage for most technology companies--getting to the size where you have enough users, revenues, and market presence that you can launch your own conference. The conference will include a keynote from WordPress creator Matt Mullenweg. DreamHost said the conference will run from August 1st through the 4rd.

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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. A seed company hasn’t ramped up its cost base. That may happen.

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SoCal Bio Annual Conference

SoCal Tech Calendar

Friday, November 4, 2016 -- SoCal Bio Annual Conference. The 30-plus companies include many of Southern California’s most innovative biotech, medtech and digital health ventures. They focus on market segments ranging from regenerative medicine and bio-pharmaceuticals to molecular imaging, biosensors and personalized medicine.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid.

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Digital Kids Conference

SoCal Tech Calendar

Wednesday, April 25, 2012 -- Digital Kids Conference. Now in our 6th year, Digital Kids Conference (formerly Engage!) Digital Kids provides companies the critical information they need to reach digital kids and connected youth through online and mobile technologies. 2012 takes place April 25-26, 2012 in Los Angeles, CA.