socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need.

Examples 93

Examples Content Marketing Entrepreneur 93

Both Sides of the Table

DECEMBER 17, 2009

This is part of my new series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. Yes, there is the mythical company you all heard about that walked into Sequoia and had a term sheet 24 hours later. If you haven’t spent time over there you should.

Entrepreneur 291

Entrepreneur Startup Google Yammer 291

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 106

Marketing Startup Content Advertising 106

Startup Professionals Musings

OCTOBER 15, 2023

Most entrepreneurs I meet are reluctant to disclose anything about their idea to investors before getting a signed confidential disclosure agreement (CDA). Yet I can assure you that people who are paranoid, or want to avoid all risks, won’t be happy as entrepreneurs, so it’s all about balancing the risk-reward scale.

Technical Review 101

Technical Review Patents Ideas Sample 101

Startup Professionals Musings

JUNE 26, 2020

As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. You need both to survive.

Product 169

Product Summary Startup Examples 169

Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. How many entrepreneurs used that new Internet infrastructure to create an expansive vision of what could be?

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Both Sides of the Table

SEPTEMBER 12, 2010

“Hi [entrepreneur], I hope all is well. I’m an investor at [Big Name, Large Fund VC] and recently came across [Your Company]. It's big, well known & we've invested in all of these really cool companies]. I know the firm well and I know the entrepreneur & his business well. What fits your schedule?

Venture Capital 294

Venture Capital Entrepreneur Email Equity 294

Both Sides of the Table

APRIL 17, 2010

Thursday night was the unveiling of the newest batch of Launchpad LA companies. The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. Have a look at the companies below.

Company 276

Company Companies Startup Southern California 276

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. A little history, we launched our product years ago, Search IQ.

Advertising 203

Advertising Startup Google Commerce 203

InfoChachkie

JANUARY 18, 2012

As part of UC Santa Barbara’s Distinguished Lecture Series, serial entrepreneur and noted venture capitalist Mark Suster recently shared his advice with a large crowd of emerging entrepreneurs. In the last six weeks, I have been pitched by five entrepreneurs under 20. But our product wasn’t ready for primetime.

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Marty Zwilling.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

FEBRUARY 1, 2021

Most entrepreneurs I meet are reluctant to disclose anything about their idea to investors before getting a signed confidential disclosure agreement (CDA). Yet I can assure you that people who are paranoid, or want to avoid all risks, won’t be happy as entrepreneurs, so it’s all about balancing the risk-reward scale.

Ideas 159

Ideas Tips Technical Review Patents 159

Startup Professionals Musings

OCTOBER 6, 2023

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Use this opportunity to validate their satisfaction and support for your company and your solution. Status of the solution.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

The idea actually came to him from the Yellow Pages business. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So the Yellow Page business was always “pay for placement.&#.

Competition 350

Competition Idealab Product CitySearch 350

Berkonomics

APRIL 20, 2017

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. How many entrepreneurs used that new Internet infrastructure to create an expansive vision of what could be?

Artificial Inteligence 256

Artificial Inteligence UCLA Web Patents 256

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

NOVEMBER 5, 2014

Last week a company we enthusiastically backed, uBeam , led by a very special entrepreneur, 25-year-old Meredith Perry , announced a $10 million round of financing. Here I make the case that entrepreneurs must stay focused on the prize, not the doubters. Entrepreneurs. ” **.

Technical Review 417

Technical Review Startup Software Review Course 417

Startup Professionals Musings

APRIL 24, 2021

If you are a young startup founder, how do you find that CEO or other executive for your “dream team” to close on funding or complement your skills to kick start your company? A great hire can make a company, but a single bad one can break it. Most founders are product guys. Communicate company values and culture.

Startup 163

Startup eHarmony Networking Guide 163

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

SEPTEMBER 4, 2012

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As noted in Entrepreneurs Shouldn't Pitch Their Ideas To Venture Capitalists , most sophisticated investors place their bets on people rather than opportunities.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Startup Professionals Musings

JANUARY 24, 2021

For the elite startups and entrepreneurs who manage to attract the investor they dream of, and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. Use this opportunity to validate their satisfaction and support for your company and your solution. Status of the solution.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

OCTOBER 30, 2021

I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to become an overnight success”. Even then, it struggled through the 80’s and 90’s, until the advent of the iMac and consumer products. Yet we always dream that we are the exception to the rule.

Yahoo 127

Yahoo IBM IBM Startup 127

Startup Professionals Musings

DECEMBER 30, 2019

In my work with new and aspiring entrepreneurs, I find that most struggle with putting together a written business plan, often pointing out that someone they know started a business without anything written down. You really need at least a prototype product or customer to make the video come alive. Make it light, but factual.

Ideas 126

Ideas Slides Sample Examples 126

Startup Professionals Musings

SEPTEMBER 30, 2012

Many entrepreneurs still dream of “going public,” making billions of dollars, and playing with the big boys. IPOs in 2008, the market was up to a still trivial 159 in 2011. Sure, there are examples of founders who have survived and prospered, such as Bill Gates and Larry Page, but these guys are the exception, not the rule.

Entrepreneur 95

Entrepreneur Startup Report Summary 95

socalTECH

SEPTEMBER 19, 2014

We caught up with Rachel recently to hear more about the company. What''s the story behind the company? I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

JUNE 14, 2013

On a regular basis, I am approached by entrepreneurs who assert that business plans are a waste of time. They cite sources like a recent BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this NY Times article. For the rest of you entrepreneurs, consider the value of a business plan when it is not required.

Entrepreneur 100

Entrepreneur Technical Review Writing Slides 100

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product. Without that synergy, you no longer bring anything new to the table.

Social Media 82

Social Media Entertainment Media Tool 82

Both Sides of the Table

NOVEMBER 3, 2009

There were tons of young entrepreneurs showing their latest Web 2.0 Ajax was the new buzzword and many companies went overboard. People mistook extra doses of Ajax for a successful product. and the subsequent acquisition sprees of companies like Google, Yahoo! Cisco and others went out to fill out their Web 2.0

Web 2.0 334

Web 2.0 Venture Capital Web Technical Review 334

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Jason Crilly: We're doing mobile landing pages. Why did you decide to tackle this market?

Mobile 249

Mobile Startup Advertising Sites 249

InfoChachkie

DECEMBER 10, 2012

Although the exact sequence of events is a bit unclear, it appears that Hacker News user "lukethomas"(who is unaffiliated with Divshot) was prompted to create the Hacker News post after reading a tweet about the initiation of the company's private beta. Be Yourself - Represent yourself, not the company in your comments. Engagement.

News 198

News Sites Startup RSS 198