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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In Who do you view as your biggest competition?

Marketing 209
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.

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Interview with Mike Whitmire, CEO and Co-founder, FloQast

socalTECH

For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. Mike tells us about the company, who uses its software, as well as how he was initially turned away from the Amplify.LA

Startup 124
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How Many Entrepreneurs Really Need a Business Plan?

Startup Professionals Musings

On a regular basis, I am approached by entrepreneurs who assert that business plans are a waste of time. They cite sources like a recent BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this NY Times article. If your rich uncle is an accountant, or has his own business, I recommend a good business plan.

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An IPO Exit Strategy Puts the Entrepreneur at Risk

Startup Professionals Musings

Many entrepreneurs still dream of “going public,” making billions of dollars, and playing with the big boys. They don’t realize that this option would likely be their worst nightmare, since it costs millions for the road show, usually dilutes your equity to a tiny fraction, and takes away all your entrepreneurial control.

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Understanding the Politics of Tech Startups

Both Sides of the Table

Many startups these days are started by young, technical or product founders who are in the idealistic phase of their lives and careers. – it’s just that the more experience you get in your career the more you come to realize certain truths. And it’s why many early-stage companies blow up. You know, no b t.”

Startup 385