socalTECH

MARCH 5, 2021

Long Beach-based free conference calling service FreeConferenceCall.com says it is launching itself into the video conferencing market, with a new service called Huddle. According to the company, it will allow the first 10,000 customers of the service to pick their own price for whatever they think the service is worth.

Services 113

Services Long Beach Pricing Conference 113

socalTECH

MARCH 22, 2017

San Diego-based Lightpost Digital , a digital agency which provides online marketing services to local businesses, has raised a round of funding, the company disclosed this week. The company is a spinout of Deal Current, and was founded in 2015. The funding came from Canal Partners and DWP Investments.

Services 113

Services Marketing SEO Funding 113

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size? TAM, SAM, SOM?

Company 156

Company Companies Metrics Resource 156

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

TechCrunch LA

MAY 2, 2018

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. some of those places are not like the others).

Demand 274

Demand Company Companies Riverside 274

socalTECH

APRIL 17, 2019

j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup. j2 Global said these latest acquisition are not expected to be material to the company. j2 Global said these latest acquisition are not expected to be material to the company.

Company 173

Company Companies Southern California Acquisition 173

socalTECH

JULY 28, 2020

Los Angeles-based RepairSmith , which operates a mobile car repair and maintenance service, says it is expanding its service area, and has added a number of cities, including Thousand Oaks and Fresno, California, as well as Tucson, Arizona. The company says the expansion brings it to more than 325 cities in total.

Mobile 113

Mobile Thousand Oaks Services Demand 113

socalTECH

SEPTEMBER 13, 2011

Encino-based uSamp , the provider of online, web-based sampling and polling services, said today that it has enhanced its self service SampleMarket service. uSamp's services are used by companies to conduct market research and surveys. The firm's CEO is Matt Dusig. READ MORE>>.

Research 157

Research Services Marketing Encino 157

socalTECH

OCTOBER 1, 2013

Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers. in cash, plus up to $1.5M

Mobile 202

Mobile Marketing Company Companies 202

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. It is no longer enough to just have a great product or service. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers.

Company 116

Company Companies Customer Custom 116

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

MAY 11, 2021

Los Angeles-based HONK Technologies, a startup which provides roadside assistance through a network of third party towing companies, is expanding its support for an existing customer, Branch Insurance. HONK says it began offering up its services to Branch members in 2019. Financial details of the deal were not announced.

Services 113

Services Los Angeles Networking Marketing 113

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

MAY 16, 2014

Los Angeles-based IDrive , the online backup and cloud storage company led by Raghu Kulkarni, said yesterday that it has expanded its IDrive Express service to its international customers. The bulk loading service now covers Canada, Germany, France, Italy, Australia and the U.K., in addition to the United States. READ MORE>>.

Services 153

Services Marketing Los Angeles Customer 153

Berkonomics

MAY 5, 2022

Email companies like Constant Contact, Mail Chimp and many others all have strict rules. Most services will automatically block you until you fill out a form and even speak to a representative. Your mailing list company must protect themselves, and in doing so, protect you. Strict rules about spam accounts.

Email 156

Email Marketing Yahoo Class 156

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market.

Marketing 100

Marketing Study Organization Resource 100

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 104

Content Customer Custom Marketing 104

TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. “We think the company is quite a bit more valuable than [$1 billion]. .

Company 262

Company Companies Startup Tips 262

socalTECH

JANUARY 6, 2022

A new, free-streaming service, SPORTS.TV, has been launched by Allen Media Group, which said today its new app-based consumer video streaming service is free, and aggregates sports, news, movies, documentaries, and entertainment networks, as well as local broadcast television stations.

Services 113

Services Entertainment News Media 113

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

Marketing 156

Marketing Customer Custom Tool 156

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. Even the best marketing doesn’t do it. In reality, many companies now offer a “ clicks and bricks ” business model, with shopping online, and then completing the purchase and support at a physical location.

Competition 109

Competition Services Customer Custom 109

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

MAY 21, 2019

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company.

Marketing 113

Marketing Outsource Customer Custom 113

socalTECH

NOVEMBER 2, 2018

San Diego-based software developer Mitchell , which develops software and other technology for the insurance and collision repair industries, says it has merged with Genex Services , a provider of clinical solutions for the workers' compensation, auto, and disability markets. Financial details of that merger were not announced.

Services 133

Services Software Review Technical Review San Diego 133

socalTECH

SEPTEMBER 27, 2021

El Segundo-based Beyond Meat, the developer of plant-based meat products, is expanding availability of its Beyond Chicken Tenders beyond restaurants, and into retail markets, the company said this morning. The product had previously only been available for the food service business, and in particular at Panda Express and A&W Canada.

El Segundo 113

El Segundo Marketing Product Services 113

TechCrunch LA

JUNE 26, 2019

Over the past year, Songtrust has added another 55,000 artists and songwriters to its rights management service. The company has also opened three offices in Atlanta, Los Angeles, and Nashville to complement existing locations in New York, London and Amsterdam. The global recorded music market grew 9.7% in 2018 to $19.1

Services 184

Services Technical Review Los Angeles Report 184

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

Both Sides of the Table

MARCH 21, 2013

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream. rollout support.

Software Review 321

Software Review Software Services Company 321

TechCrunch LA

JULY 29, 2019

When Stackin initially pitched itself as part of Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audience too savvy for traditional advisory services.

Services 212

Services Mobile Platform Los Angeles 212

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

TechCrunch LA

SEPTEMBER 21, 2019

Landline , the operator of a bus network in the Midwest, is one of the latest companies to raise venture capital. The company is actually based out of LA, too, but has completed its initial launch in Minnesota, where there’s greater demand for short-term bus travel. . WordPress parent company Automattic secures $300M.

Services 207

Services Startup Venture Capital Redpoint 207

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JANUARY 14, 2020

Los Angeles-based J2 Global , which owns a large portfolio of Internet services and publications, says it acquired two more companies during Q4 of 2019. Financial details of the two acquisition were not announced, and J2 GLobal said the financial impact of the two acquisition are not expected to be material to the company.

Company 100

Company Companies Southern California High Tech 100

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

Research 133

Research Marketing Santa Barbara Sales 133

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

MAY 17, 2019

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions.

Cornerstone OnDemand 133

Cornerstone OnDemand Marketing Santa Monica Report 133

Startup Professionals Musings

FEBRUARY 17, 2020

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128