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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. Consumers shop with their eyes, just like they eat with their eyes. Without the feedback, no change in the demand space will be noted.

Company 152
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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

In addition, consumers have traditionally been reluctant to share personal information with any non-human entity, fearing some misuse or privacy invasion. Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things ,” David W. Context-comfortable consumers – 27 percent. Reluctant consumers – 44 percent.

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5 Startup Funding Models That Depend On The Consumer

Startup Professionals Musings

Even if you ignore all the hype around crowdfunding, there can be no doubt that it is a real alternative for entrepreneurs to achieve visibility and funding today. Of course, there are thousands of other companies that don’t achieve their minimum goal, requiring all contributions to be returned. Product pre-order model.

Funding 141
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Backed by LG, AmazeVR is hoping to resurrect virtual reality’s consumer dreams

TechCrunch LA

For over 100 years entrepreneurs have come to Hollywood to try their luck in the dream factory and build an empire in the business of storytelling. There are significant economic reasons for companies to persist. Sitting at the intersection of these two market forces are companies like AmazeVR, which is hoping to beat the odds.

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Caltech Entrepreneurs Forum - Longevity

SoCal Tech Calendar

Saturday, October 13, 2018 -- Caltech Entrepreneurs Forum - Longevity. Approaches to enhancing healthspan range from drug discovery efforts to big-data methods and direct-to-consumer (DTC) strategies. Yet if even one company succeeds, the social and financial impact will be huge.

CalTech 100
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Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail

SoCal Tech Calendar

Wednesday, January 25, 2017 -- Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail. For product entrepreneurs, designers, and manufacturers: the first MAKE IT IN LA event for 2017! E-commerce has quadrupled in the past decade and direct-to-consumer has become a key sales channel for products.

Customer 100
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Accelerate OC Puts Focus on Local Entrepreneurs In Podcast

socalTECH

A newly launched podcast, Accelerate OC , recently launched a series of interviews from Orange County innovators, trendsetters, entrepreneurs, investors and community leaders, in a live radio show and podcast. READ MORE>>.