Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Customer Custom Technical Review 294

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 100

Marketing Content Advertising Customer 100

TechCrunch LA

MARCH 11, 2020

Well, now those development studios can turn to Pragma , which is building the back-end toolkit for gaming companies so their developers can focus on what they do best — making games. In a way it’s a complement to the front-end game engines from companies like Epic, the creator of Fortnite. The company raised $4.2

Riot Games 135

Riot Games Develop Development Company 135

TechCrunch LA

SEPTEMBER 14, 2020

Indulging in American food companies’ favorite pastime of marketing innovations that no one needs but potentially everyone wants, Beyond Meat is launching Beyond Meatballs in grocery stores nationwide this week. that stock the company’s products. for 12 meatballs. They will not.

Los Angeles 186

Los Angeles Demand Pricing Marketing 186

Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime.

Marketing 361

Marketing Course Pricing Networking 361

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

NOVEMBER 27, 2021

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. I’ve said many times that the Internet domain name should be reserved at the same time you incorporate your company name – they need to be the same, or highly related.

Web 139

Web Startup Sites Design 139

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

Berkonomics

JUNE 4, 2020

Let’s say that your company is exactly at breakeven. Here’s the importance of that event and how it affects every productive move you make after that moment. There is amazing leverage in high gross profit margins once a company is past breakeven. How does this work with online-based companies?

.Net 156

.Net Sales Tool Email 156

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. A little history, we launched our product years ago, Search IQ.

Advertising 203

Advertising Startup Google Commerce 203

Both Sides of the Table

APRIL 17, 2010

Thursday night was the unveiling of the newest batch of Launchpad LA companies. The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. Have a look at the companies below.

Company 276

Company Companies Startup Southern California 276

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 106

Marketing Startup Content Advertising 106

Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. Innovation does not always equal invention. What about Edison, Bell and tesla?

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

TechCrunch LA

JUNE 18, 2022

Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run.

Newsletter 278

Newsletter Platform Capital Marketing 278

socalTECH

APRIL 23, 2019

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates. READ MORE>>.

Mobile 113

Mobile Ticketmaster Santa Barbara Equity 113

Berkonomics

AUGUST 28, 2014

But an increasing amount is now coming from web sites and YouTube videos created by companies looking for an edge in their marketing efforts. The average time spent on a static website, one without videos linked to the home page, is under a minute. Videos should be replaced or rotated at least annually to be effective over time.

Netflix 166

Netflix Sites Content Entertainment 166

socalTECH

JULY 26, 2011

San Diego-based Tealium , a firm started by Websidestory/Visual Sciences/Omniture vets, said today that it has launched a product to help web marketers manage their digital marketing products. Those tags are used for web analytics, affiliate marketing, retargeting, and more.

Web 247

Web San Diego Marketing Software 247

TechCrunch LA

MARCH 14, 2019

Once completed, a new page pops up with the message “Thank you for registering. What we’ll be watching for is any information about where the Model Y will be produced, a production timeline and what manufacturing strategy the company plans to pursue. borders and into other important markets such as China.

Los Angeles 201

Los Angeles Startup Pricing Sales 201

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.” Smart startups also don’t forget that startup ideas are solutions for someone, and companies have to make money.

Ideas 145

Ideas Startup Tips Competition 145

socalTECH

JUNE 12, 2017

arm of the Japanese technology giant Toshiba which develops copiers and printers, has rolled out the world's first copier which can product erasable, black and white prints. According to Toshiba, its new printer allows organizations to re-use paper, which can automatically erase all printed content on a page. READ MORE>>.

Organization 113

Organization Content Marketing Technology 113

TechCrunch LA

APRIL 23, 2019

Less than a month after rebranding as Canoo , the startup electric vehicle company formerly known as Evelozcity is on the hunt for $200 million in new capital. Canoo is locking in final contracts with its vendors and is going to be in production with prototypes before the end of the year. Canoo began life as EVelozcity back in 2017.

Outsource Development 191

Outsource Development Startup Outsource San Diego 191

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. You are the company you keep.

Content 114

Content Marketing Startup eBook 114

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. San Diego is a great market for us, because it has strong smartphone usage, and a great, mixed demographic. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

OCTOBER 15, 2023

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Product details in the public domain can never be patented. Unsolicited proposals or requests for information.

Technical Review 101

Technical Review Patents Ideas Sample 101

socalTECH

SEPTEMBER 10, 2013

Irvine-based document capture and automation systems developer Kofax announced this morning that it hs products are now being used to process more than 1.1 million mortgages--or approximately 375 million pages--in the U.S. READ MORE>>. kofax mortgage document processing mobile capture'

Outsource Development 138

Outsource Development Outsource Mobile Software 138

Berkonomics

APRIL 20, 2017

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. How many entrepreneurs used that new Internet infrastructure to create an expansive vision of what could be?

Artificial Inteligence 256

Artificial Inteligence UCLA Web Patents 256

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

FEBRUARY 15, 2019

I still remember my disappointment the first time I published my website, did an immediate Google search on the name, and it said my company didn’t exist. I’ve said many times that the Internet domain name should be reserved at the same time you incorporate your company name – they need to be the same, or highly related.

Web 76

Web Startup Sites Design 76

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. We spoke with CEO Darren Marble to learn more about why analytics are important to the modern film-maker, and how the company is helping. What is FilmBreak?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Berkonomics

JULY 11, 2013

There is such leverage in high gross profit margins once a company is past breakeven. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue. That’s impressive sales leverage.

.Net 207

.Net Sales Tool Social Network 207

Eric Greenspan

MAY 7, 2013

Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. Their influence is strongest in the area of child education, products aimed at children or parents, parenting, and many other family oriented industries. Make your online experience easy and inviting; 4.

IBM 154

IBM IBM Email Research 154