Both Sides of the Table

APRIL 8, 2010

I was on This Week in Venture Capital today with Jason Calacanis talking about the big VC deals at the moment and talking about the VC industry. It’s about a 30 minute video (or about as long as it normally takes to read my rambling posts! I was asked if I would pay $80 million. now (or ever). and much more.

Venture Capital 232

Venture Capital Capital SEO Yahoo 232

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 12, 2013

I was thinking about this yesterday because my assistant Tasha posted a link on Facebook to Paul C. ” In it he talked about how he gets daily emails asking for intros to Oprah (he does a lot of work with her) and his advice. Think about it – who knows angels the best? I wrote about there here. Be helpful.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Tell me about the business. SEO for Startups )? What about reporting and moderation?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Tell me about the business. SEO for Startups )? What about reporting and moderation?

Develop 384

Develop Development Startup SEO 384

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JANUARY 9, 2022

Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI).

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MAY 14, 2022

This means only about one manager in ten really knows how to empower others. For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control.

Startup 121

Startup SEO Social Media Satisfaction 121

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Custom 346

Startup Professionals Musings

NOVEMBER 12, 2021

You should start blogging about your business before you have a product, to test interest and establish your credibility. Blogs help because sites that update data frequently get higher SEO rankings. To be successful, you have to get your message out there, and make your company stand out above all the clutter.

Blogging 135

Blogging Services Search Engine Optimization Web 135

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Tell our readers who haven't heard of Wpromote, what your business is all about? Mike Mothner: The key is, we have been selective about who we work with.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. Tell me a bit about your background. We also represent a few larger companies with international issues. You are writing about the essentials of business. That's great. Yes, a physical folder.

Startup 150

Startup SEO Pepperdine Blogging 150

Both Sides of the Table

FEBRUARY 20, 2017

It’s easy to find yourself caught in the trap of just GSD (getting s**t done) and not stepping back to be thoughtful about whether you’d benefit from doing fewer things but doing those things truly well. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts. Be clear on your mission.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

SoCal CTO

NOVEMBER 17, 2009

I roughly know about MakeItWork, but tell me a bit about where you spend your time day-to-day. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I recently posted about SEO for Startups.

Acquisition 170

Acquisition Custom Customer Ideas 170

Both Sides of the Table

APRIL 18, 2010

Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Let’s start with what I like most about the product. Below are my numbers about 3 minutes after I Tweeted. Basically, it rocks! That’s easy, it’s real time.

Blogging 287

Blogging Google Screening Mahalo 287

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. Nail on the head.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

JANUARY 5, 2016

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. The initial period of the agreement has ended so I wanted to get back to talking about online video. And Vidme.

Content 150

Content Snapchat Platform SEO 150

SoCal Delicious

AUGUST 28, 2012

VentureBeat | News About Tech, Money and Innovation. 10 New York City startups we’re crazy about. 5 things Silicon Valley gets wrong about Southern California. I assumed that the people of Los Angeles were disingenuous attention whores and didn’t know anything about technology.”. Whats Hot Menu. what’s hot?

Southern California 57

Southern California PHP Technical Review Orange County 57

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. SEO does not have to be a major expense. Web site keyword tags and description.

Google 93

Google SEO Search Engine Optimization SEM 93

socalTECH

MARCH 2, 2016

We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media? Vic Belonogoff: We are a digital publishing company. Instead of following food, about politics, or sports channels on cable, those people are turning to social.

Media 100

Media Content News SEO 100

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. Be careful about this advice.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

SEPTEMBER 14, 2010

I have talked extensively about “social proof&# in fund raising in the past. Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. Basically, I’m talking about being an angel leader and not follower. Think you know a thing or two about location-based services?

Invest 288

Invest Angel Web 2.0 SEO 288

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. First, talk about what SmartPants Vitamins are? There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

JULY 16, 2013

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? It was built in pilot with BMW, HP and one huge, beloved entertainment company here in LA that I guess was a bit gun shy to include their name in our announcement.

Marketing 307

Marketing Technical Review Startup Tool 307

Eric Greenspan

JANUARY 15, 2014

I’ve learned much about French history as a result. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. About my company(s): [link]. I read Les Miserables in French and I’ve seen the theater production over 20 times. Ferocious entrepreneur.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

SoCal CTO

APRIL 1, 2009

This site is being sponsored by the Technology Council of Southern California and my company TechEmpower. You can read more about the technology in the post: Topic Hubs. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup."

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Startup Professionals Musings

APRIL 3, 2019

Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI).

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal. Do the hard work and try to define your companies objectives and get them on paper.

Startup 323

Startup Press Development Team Review SEM 323

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Van Jepson, CEO/Founder, GroupPrice.

SEO 85

SEO CTO Coach Conference Social Media 85

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Chris is the CEO of Gnip , a Foundry Group portfolio company. Foundry Group Goes Guerilla.

Marketing 233

Marketing Blogging Startup Venture Capital 233

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. And most often I only know enough about their business to be dangerous. Tell me a bit about yourself and why you are doing this. Tell me about the business.

Software Development 292

Software Development Develop Development Startup 292

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Rather than how much you charge, it’s about how the purchase will impact your buyer’s life. Let me explain why this company had such an impact on my life.

Custom 85

Custom Customer Marketing SEO 85

Startup Professionals Musings

AUGUST 18, 2019

This means only about one manager in ten really knows how to empower others. For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control.

Startup 96

Startup SEO Social Media Satisfaction 96

socalTECH

MARCH 2, 2010

We sat down with Alec the other day to hear more about the company and what it's try to do. I immediately started at a company called Abrams artist industry, which I subsequently ran for nearly seven years. Talk about some of the deals you have with brands and promotions? Can you talk about what you've seen?

Hollywood 252

Hollywood Startup Sites SEO 252

Both Sides of the Table

JANUARY 3, 2016

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost.

Venture Capital 150

Venture Capital Platform Startup Resource 150