Tech Zulu Event

DECEMBER 18, 2012

ExplorerB2B is a free to join exclusive network of experts who share information that matters to you and make sure you expand your professional network, interact with a relevant audience and present your expertise. The result was a social platform especially built to serve the needs of Business-to-Business interaction and networking.

Networking 71

Networking Help Social Media Platform 71

socalTECH

JULY 27, 2020

Oftentimes that will be Google, sometimes that will be Apple, sometimes it will be another network. A lot of them looked at what software to get rid of, and what software to keep, and every single one of our customers put us on the keep list. And, information changes a lot, even on those core networks, particularly with COVID.

Google 113

Google Santa Monica Networking Software 113

Startup Professionals Musings

SEPTEMBER 7, 2020

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. Niche or low growth-rate businesses opportunities.

Startup 126

Startup Sites Technical Review Social Media 126

Startup Professionals Musings

NOVEMBER 27, 2017

If it’s not an order of magnitude better or cheaper, customers usually conclude that the risk and cost of change are simply not worth the potential payback over what they have today. Create an entirely new market space or new category. Ride the network effect to more users than anyone. This isn’t easy to do, but it happens.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Product 95

Product Case Study Customer Custom 95

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company. We do that methodically.

Startup 239

Startup El Segundo Marketing Media 239

socalTECH

JANUARY 28, 2013

There's massive inefficiency in this category. What's critical, is we don't run a network, install antennas, or build up a network. We've only got 40-45 people, versus if you look at a Verizon or AT&T, where they have tens of thousands of people having to support their network and provide customer support.

Startup 245

Startup IP Networking Encino 245

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

AUGUST 27, 2018

My team is responsible for building tools to help improve the online customer experience, whether that's through native apps, devices, or the web. If you imagine going physically to a Walmart, there are different departments and categories on a shelf. He reports to another department. That really helps improve conversion.

San Diego 100

San Diego Southern California Technology Artificial Inteligence 100

socalTECH

AUGUST 27, 2018

My team is responsible for building tools to help improve the online customer experience, whether that's through native apps, devices, or the web. If you imagine going physically to a Walmart, there are different departments and categories on a shelf. He reports to another department. That really helps improve conversion.

San Diego 100

San Diego Southern California Technology Artificial Inteligence 100

Both Sides of the Table

JUNE 28, 2018

Ah, but Bird doesn’t have network effects! You can expect some strong competition, but it’s unlikely that there will be 5 great scooter companies. When you think about the category of scooters you think about Bird and that becomes a brand your friends want to try. There is nothing viral! Anybody can launch a scooter service!

Santa Monica 256

Santa Monica Funding Startup Course 256

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

socalTECH

JUNE 9, 2014

Is there a lot of competition for the rights to all of that content? Lee Essner: That''s one of the competitive edges we have. One of those, is content we know from our licensing customers is the kind of content they are interested in. In some cases there is competition, and there are other people trying to acquire a video.

Media 235

Media Content Startup IP 235

Startup Professionals Musings

OCTOBER 22, 2018

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. Niche or low growth-rate businesses opportunities.

Sites 81

Sites Technical Review Social Media Entrepreneur 81

Both Sides of the Table

DECEMBER 27, 2011

If you had huge customer growth but just didn’t focus on revenue that’s a different story. And when you’re looking at even earlier-stage companies (as VCs do) you might be even more focused on customer growth than revenue growth. ” I saw this first hand with the growth of the “flash sale” category.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

JANUARY 7, 2015

It''s a poor experience, and people don''t feel that it''s something they want to associate with, because of many shady, anonymous transactions, and categories on the site which are not family friendly. As eBay, we have the ability to really focus on a more, family friendly experience, and put more customer service behind our product.

San Diego 100

San Diego Mobile Marketing Sites 100

Startup Professionals Musings

OCTOBER 9, 2016

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. Niche or low growth-rate businesses opportunities.

Startup 104

Startup Entrepreneur Sites Technical Review 104

socalTECH

MARCH 21, 2011

I've been doing that, and building the tools and networks for those brands for a long time, but I wanted to try my hand at an actual, physical product. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage.

Web 225

Web Social Media SEO Media 225

Tech Zulu Event

JUNE 23, 2014

So step by step, she began the works on what is now Grokker.com , the expert video network, to address this need. The network produces its own videos in-house, featuring a notable network of expert yogis, chefs, trainers and fitness instructors, and also curates a selection of the best videos from around the Web. That was 2012.

Help 87

Help Content Activity Networking 87

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. This last category proved to be especially lucrative. free weekly Infochachkie articles!

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

socalTECH

MAY 21, 2013

We have our own ad network, where we work with partners like AOL, and Local.com to augment our traffic, through structured deals with third parties. We''ve got a grid of 500 nodes, handling a billion and a half clicks and call impressions, which we drive for our customers. We index towards those categories, and we do really well.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

NOVEMBER 8, 2014

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. Niche or low growth-rate businesses opportunities.

Entrepreneur 101

Entrepreneur Sites Technical Review Social Media 101

socalTECH

MAY 21, 2013

We have our own ad network, where we work with partners like AOL, and Local.com to augment our traffic, through structured deals with third parties. We''ve got a grid of 500 nodes, handling a billion and a half clicks and call impressions, which we drive for our customers. We index towards those categories, and we do really well.

Technical Review 211

Technical Review Glendale Advertising Google 211

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

FEBRUARY 14, 2010

One of our core tasks was “market analysis,&# which consistent of: market sizing, market forecasts, competitive analysis and then instructing customers on which direction to take. They just define their category tightly enough that they win it. But for my sins I got an MBA and did “strategy&# consulting.

Statistics 415

Statistics Startup Report Research 415

socalTECH

JANUARY 7, 2010

The category of customers we're targeting are building consumer networking equipment, such as routers, gateways, and set-top boxes. The whole product can be customized for a different OEM or different utility company which wants a dashboard a specific way. We're in the category of energy monitoring tools.

Startup 140

Startup OCTANE Outsource Development Google 140

Both Sides of the Table

APRIL 14, 2012

…” I’ll write soon on my views of why I believe Instagram took off as a social network and what I think comes next. Instagram happens to be one of the few social networks I regularly use along with Twitter. The first being a competitive acquisition offer from a fierce competitor. You are not Instagram.

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316

Tech Zulu Event

FEBRUARY 4, 2015

The premise is simple: if you want to engage with your customers, go where they are and where you can matter. Apps largely depend on smartphones and since people check their phones by the minute, sleeps with the phone beside them, and just can’t live without them, your brand automatically occupies that special place in their customers’ lives.

Mobile 40

Mobile Social Media Google Software Review 40

Both Sides of the Table

MAY 5, 2011

He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving. Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio? Are you going to do all of this?

Venture Capital 317

Venture Capital Technical Review Startup Press 317