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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 139
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I hand out money.

Marketing 389
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Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

If you’re funding the same stuff as everybody else and if you started your activities when the clues were obvious you’re much less likely to drive enormous returns. When Fred Wilson funded Twitter I guarantee you it wasn’t obvious that it was a billion dollar idea. Venture Capital is a tricky industry. Far from it.

Funding 362
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 107
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What I’ve Learned About Venture Funding

Both Sides of the Table

VC funding. Our perspectives on the topic wax and wane with market cycles. Here’s what I believe, but won’t claim to “know” because every time I think I know something the market seems to do something entirely different. the more money you give a startup the faster they grow. I have strong opinions.

Funding 150
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.