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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Even the best marketing doesn’t do it. This means real customer value emphasis in all interactions and marketing, versus low price and price concessions. Prioritize value to the customer over and above cost to you.

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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Love that sustainable competitive advantage. Marketing is top priority. Reign-in expenses.

Startup 160
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Now all we hear about is providing the best “customer experience.”

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. READ MORE>>.

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10 Entrepreneur Risks Worth Taking in Every Startup

Startup Professionals Musings

This is the origin of the “first movers” competitive advantage. There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. Buck the conventional wisdom. Challenging convention can open the door to competitive advantage.

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Inspiration Without Perspiration is a Dull Startup

Startup Professionals Musings

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Love that sustainable competitive advantage. Marketing is top priority. Reign-in expenses.

Startup 100
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The most important person on the startup team

Berkonomics

The basic concept has to make some kind of sense given the technical, market and competitive environment, otherwise nothing else matters. Coding, design, production, sales, finance, operations, marketing, and the like are all execution skills; and without great execution, success will be very hard to come by.

Startup 189