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7 Secrets To Positioning Competition For Constituents

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.

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7 Positive Ways To Highlight Your Competitive Clout

Startup Professionals Musings

As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Every business area has competition and every customer has alternatives, so a smart entrepreneur needs to acknowledge these as a positive in defining a big market, and position the features of a new solution in this context.

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6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. First of all, you need some convincing market research that your solution addresses a real and growing problem.

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Competition Is A Lie – Tracy DiNunzio Explains Why

InfoChachkie

Tracy DiNunzio, Founder and CEO of Tradesy , recently shared her insights regarding the best approach for entrepreneurs to address competition. Tracy''s frank, pragmatic and somewhat controversial comments were presented as part of UC Santa Barbara''s Distinguished Lecture Series. competition''s a really interesting thing.

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6 Ways To Make Your Business Presentations Stand Out

Startup Professionals Musings

Story telling allows these people to see the real you, outside the context of a marketing pitch for a specific business or solution. Unfortunately, most elevator pitches, product descriptions, and marketing messages are abstract, and include no characters at all. Weave a real person throughout your message.

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Competitive Intelligence

SoCal Tech Calendar

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? PDMA SoCal. It's Monday morning.

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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Of course, no business wants to be the next Blockbuster , which kept charging straight ahead despite subtle clues that the Internet was changing everything.

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