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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of large screen real estate.

Web 334
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Putting an End to the Dark Ages of Local Businesses

Both Sides of the Table

She entered you reservation by writing in a time slot in a paper calendar and you were in. Of course you now book when you want and even choose your restaurant based on availability at the time / day you want and you can book on your mobile phone at 2am or 8pm. And this week they unveiled V1 of the MyTime Mobile app.

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Productivity Hacks: Voicemail, Folders & To-Do’s

Both Sides of the Table

I recently wrote a post about avoiding the “ Deferred Life Plan &# and some related thoughts about personal productivity that came from Tim Ferriss’s book, The Four Hour Workweek. I would love to say that I’m the productivity guru. Tim Ferriss gave this extra emphasis in his book.

Product 280
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. The world is going mobile.

Mobile 282
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379
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As Quibi reportedly seeks another $1 billion, Fiction Riot fills the programming slate for its rival service

TechCrunch LA

Ficto is bringing to market adaptations of bestselling books and original productions which will be released with theatrical films and has plans in the pipeline for other forms of scripted and unscripted entertainment. Both Quibi and Ficto see short form as a way to break through with a new kind of storytelling built for mobile media first.

Services 167
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Final example.

Marketing 389