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FreeConferenceCall.com Launches Video Conferencing Service, Huddle

socalTECH

Long Beach-based free conference calling service FreeConferenceCall.com says it is launching itself into the video conferencing market, with a new service called Huddle. According to the company, it will allow the first 10,000 customers of the service to pick their own price for whatever they think the service is worth.

Services 113
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141
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India Trade Conference 2012

SoCal Tech Calendar

Thursday, June 28, 2012 -- India Trade Conference 2012. You are cordially invited to the 5th Annual India Trade Conference being presented by the Port of Los Angeles, U.S. Commercial Service, and Quanta Consulting, Inc. Partners include TIE, USC Marshall, BeWo and Southern California Edison. See [link] (more)

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Entertainment Apps Conference + Entertainment App Awards

SoCal Tech Calendar

Thursday, November 29, 2012 -- Entertainment Apps Conference + Entertainment App Awards. From social viewing and second-screen apps to content discovery to streaming and games, apps are becoming an integral piece of the content monetization puzzle. See [link] (more)

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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services.

Marketing 361
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Proactively evaluate new technologies for impact. Investigate broader implications of disruptive events.

Marketing 162