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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.

Marketing 119
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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

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Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? There was no money train. And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

Marketing 354
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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. If you can’t quantify or document your service for repeatability and new employee training, you will kill yourself trying to grow the business.

Startup 111
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Milken’s Global Conference | Inspiring, Surreal and Transformative

Tech Zulu Event

The 17th Annual Milken Institute Global Conference wrapped up last month at the luxurious Beverly Hilton Hotel. Education and Technology were also hot topics at the conference. YesWeCode is an initiative to get 100,000 low opportunity youth trained to be the best developers in the world. Education & Tech.

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. If you can’t quantify or document your service for repeatability and new employee training, you will kill yourself trying to grow the business.

Startup 174