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Be Careful not to Become a Conference Ho

Both Sides of the Table

You see them on Twitter, Facebook or Plancast plotting out their next 12 conference. They are professional conference attendees. Inevitably a certain number of entrepreneurs feel compelled to attend every conference. It’s not possible to be a conference ho and a leader at the same time. Look at me!

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Nimble's Jon Ferrara On Retaining And Keeping Customers

socalTECH

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. Today's interview is with Jon Ferrara of Nimble (www.nimble.com), the maker of contact management software-as-a-service. You're hiring new sales and customer support team members as fast as you can.

Customer 166
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. In the software industry we’ve always had a term that’s a bit of an anachronism called “shelfware.” For what purpose are they using your software?

Marketing 354
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A tale of two CEO’s and the management of pain.

Berkonomics

Recently a CEO friend told me her story of a dinner including her director of business development and an executive of a major company, a candidate for a large sale. I would have been thinking about the sales relationship and the sale, and would probably have let the guy drive home, acknowledging his discomfort, and ending the dinner early.

Sales 156
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on.

Startup 403
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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

This year, we're again sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. Whether that's our help desk, our account managers, or even the sales guys, to a certain degree, we put the customer first.We The second, was investing in relationship management and support.

Customer 113
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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. But how would I use it?”.

Sales 336