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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

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Shootsta Sets Up Shop In Carlsbad For On-Demand, Online Video Production

socalTECH

Subscription, on-demand video production company Shootsta , which offers up an online, subscription-based video production service aimed at large brands, has set up shop in Carlsbad, the company said today. The Sydney, Australia-based company said it launched its U.S. operations to grow its global footprint. READ MORE>>.

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Demand Media Launches New Content Channels

socalTECH

Santa Monica-based Demand Media announced Thursday that it has launched a new product, called Content Channels. According to Demand, the new product is aimed at online publishers, and will provide them with original content focused on attracting readers. READ MORE>>.

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Disney Links With Twitch On Content Distribution

socalTECH

Disney Digital Network , part of Disney Consumer Products and Interactive Media (DCPI), is in a content deal with videogame streaming service Twitch , where Disney will provide content from four Disney content creators to Twitch. Financial details of the deal were not announced. READ MORE>>.

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Using Generative AI to Drive Corporate Impact

TechEmpower

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. cto , infotech , innovation , product , project , saas

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Demand Media Buys E-Commerce Marketplace Society6 For $94M

socalTECH

Santa Monica-based Demand Media has acquired Society6 , an online e-commerce marketplace centered around artists, the company announced Monday afternoon, as part of an effort to expand its content and media platform. According to Demand Media, it paid $94M for Society6, including $75M in cash and approximately $19M in its common stock.

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