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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271
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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How will you be taking this to market? What special data, content, APIs, etc. Often this ties to marketing support. Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Content access controls?

Develop 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How will you be taking this to market? What special data, content, APIs, etc. Often this ties to marketing support. Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Content access controls?

Develop 384
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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. I think this is important – otherwise your Twitter feed just becomes, literally, an RSS reader. Tags: Sales & Marketing Advice Start-up Advice. As an example you can see from my awe.sm

Blogging 289
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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Skimlinks For The Video Age.

Customer 226
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Top 120 Startup Posts for 2010

SoCal CTO

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378