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I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They went on to describe a fairly common type of site that has some original content, but not much. I won't say that I'm truly an expert on SEO. Which is also really important: off page SEO.
SEO for Startups )? What are some good examples of similar sites? What special data, content, APIs, etc. Examples of other brands/sites that are similar from a brand perspective? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Content access controls?
SEO for Startups )? What are some good examples of similar sites? What special data, content, APIs, etc. Examples of other brands/sites that are similar from a brand perspective? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Content access controls?
YP runs the yellowpages.com site. Startup technology veteran and Idealab alumni Stu MacFarlane, who is now Executive Vice President of Products and Marketing at YP said the new product helps local businesses connect with consumers by providing a strong SEO strategy. Pricing on the new offering was not announced. READ MORE>>.
SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.
Ads, Viral/Social, SEO)? What are some sites or companies in the same space? What special data, content, APIs, etc., Most new sites need to account for mobile delivery – but on the other hand, not every MVP needs both desktop and mobile versions. How often is message content updated? What content is searchable?
I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.
SEO for Startups )? What are some good examples of similar sites? What special data, content, APIs, etc. Examples of other brands/sites that are similar from a brand perspective? What's the User Interface Beyond the Web Site ? How will you be taking this to market? What channels will you use (e.g.,
Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Are sponsors interested in such highly targeted sites, rather than the broad reach? Do you find it's been more difficult to build up traffic for a more targeted site, or easier?
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. How do people drive SEO growth?
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.
I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.
I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The content comes from other places. To be clear Los Angeles Tech is a jump off point.
The first phase was just getting all the content online via YouTube. He is starting to see this occur in sites that are verticalizing content. Initially it was a UGC site that competed with sites like YouTube and Veoh. They aggregate other people’s content and curate it into categories. 34:30 – 37:00).
Alec Shankman is CEO of Santa Monica-based Gotcast (www.gotcast.com), an online site focused on casting of actors for television shows, movies, and other productions. Alec Shankman: It's an interesting space, because a lot of folks came out and tried to blend technology and Hollywood by creating content portals.
How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on?
Is SEO important? It’s well documented that response time has significant business impact: An ecommerce site that makes $100,000 per day could lose up to $2.5 Google told us back in 2010 that site speed was important for SEO. Consider two different types of systems: eCommerce or Content web site.
San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. We call it storytelling media.
I knew how to build compelling content online, and to spread the word online. Yes, we have a physical product and a crossover, but it's not just slapping a web site on a consumer products good. If you want read about SEO, there are probably 30 million pages on the web about that. That's not how we think about it.
I’m more familiar with content marketing in B2B Marketing. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Again, an interesting topic to discuss.
We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Our goal is to create really socially engaging content, that is aimed at empowering, informing, and giving voice to a young audience. We came together in 2008, to focus on digital content.
The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.
The site is the brainchild of Tracy DiNunzio , who took her experience running RecycledBride.com and is now applying the same concept to women's clothing. RecycledBride really has become a popular site. I spent probably the first six months of RecycledBride in creating lots of content. Tracy DiNunzio: Honestly, hard work.
The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Content is king of the road. Having a web site is necessary, but not sufficient.
StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. . Advertising clients include: Sony, Microsoft, NBC, and Clicker. .
As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging will improve your site search engine ranking.
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).
The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Content is king of the road. Having a web site is necessary, but not sufficient.
Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Also you should post to industry and other popular sites for more visibility. It’s never too early to start marketing to define your brand.
Some great content around the intersection of startups and being a Startup CTO in June this year. This continues my series of posts: Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March There was some really great content in June. And be generous. We’ve found some good ones!
Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. We've also got SEO feed pages. What's the idea behind Zubican?
Be proactive in defining your personal and business identity early with positive content, well before your product debuts, highlighting your current vision, accomplishments, and personal image: Establish a personal brand online as an influencer and leader. Identify misdirection can be as devastating to a business as identify theft.
Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. You spend the months influencing the influencers.
LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.
This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).
Normally, SEO is not cheap, and video is a very affordable way to boost your businesses search engine optimization, and help you to get discovered. At TripUp, we had lots of user generated reviews and hotels, and we were the first to add user general video to a travel community site. Finally, what's the next big goal for the company?
This empowers local florists to take advantage of things like organic SEO, and also helps them promote their current business, as well. Florists receive their orders through these other sites, but the problem is, there''s no profit. Farbod Shoraka: It''s interesting.
The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.
Last week, Savings.com , the online coupon site based in Los Angeles, made a big move into the world of grocery store coupons, from its existing business providing coupon codes and deals for the online world. They had provided content on our website, and they had promoted to their audience on what we''re doing.
Add content regularly. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). Blogs help because sites that update data frequently get higher SEO rankings. Leverage blog content. Many now skip the separate static website.
This morning, Knowledge Genie (www.myknowledgegenie.com) launched a new web site that helps experts and authors publish online information to the web. People can come to the site, pay you directly, and we provide them with access to your genie, and away they go. It has links to supporting web site and resources.
Zoho supports a wide variety of social platforms too, from Instagram and TikTok to more niche sites like Pinterest. However, if you run ads on YouTube, or are in the market for more advanced features like content targeting and custom reporting, you'll need to fork out a little more for Zoho Social's Professional or Premium plans.
On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. My guess is that will be the case with a lot of different kinds of content and applications. Of course, you should monitor social media such as Twitter, the social news sites, Facebook, etc. I'll be interested to see what it turns into.
Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Usability problems kill conversions. Keep sentences short.
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