InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

FEBRUARY 20, 2012

Just not the kind you would initially read about on TechCrunch. And that’s what I love about her narrative. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. Here’s what I learned about Tracy: 1. That may soon change.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Think of these as the big upfront questions: Who are the customers? Tell me about the business.

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Many of these founders have talked with several developers or development firms about their plans. Think of these as the big upfront questions: Who are the customers? Tell me about the business.

Develop 384

Develop Development Startup SEO 384

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Best Marketing Tools for Startups Getting the word out about your business is essential, especially if you're early on in your journey.

Tool 128

Tool Startup Software Review Technical Review 128

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination.

Metrics 346

Metrics Startup SEO Custom 346

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

JANUARY 9, 2022

Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI).

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients.

Template 124

Template Beverly Hills Startup SEM 124

SoCal CTO

FEBRUARY 10, 2016

Luckily, some of the folks at TechEmpower just posted Think about Performance Before Building a Web Application. It does a good job of laying out different aspects of performance that should be thought about prior to creating a system. Is SEO important? Google told us back in 2010 that site speed was important for SEO.

Startup 150

Startup SEO CTO Coach Web 150

socalTECH

AUGUST 8, 2016

Tell our readers who haven't heard of Wpromote, what your business is all about? Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Your Clients, customers, and especially your competitors will attend.

SEO 64

SEO Advertising Conference Social Media 64

Both Sides of the Table

FEBRUARY 20, 2017

It’s easy to find yourself caught in the trap of just GSD (getting s**t done) and not stepping back to be thoughtful about whether you’d benefit from doing fewer things but doing those things truly well. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

JULY 16, 2013

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? The other major pilot customer was. Or Likes – LIKES! Of course it’s valuable to know how many clicks you drive. I have been using the basic awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307

SoCal Tech Calendar

JANUARY 17, 2011

Rand Fishkin, CEO and Co-Founder of SEOmoz, co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30, will be discussing why paying for marketing is expensive, challenging and often out of reach for many small businesses and startups. See [link] (more)

Organization 100

Organization Marketing Startup SEO 100

socalTECH

FEBRUARY 15, 2019

We caught up with Skyler to hear about HeyTutor, which already has 25 employees and is growing rapidly. HeyTutor is about connecting people hyper-locally. Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

MARCH 14, 2013

Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. But mostly they’re thinking, “Will my audience even care about this topic?” Think about Luma Partners. I am a VC. I hand out money.

Marketing 389

Marketing Press Blogging Startup 389

SoCal CTO

DECEMBER 9, 2009

And most often I only know enough about their business to be dangerous. Tell me a bit about yourself and why you are doing this. Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Tell me about the business.

Software Development 292

Software Development Develop Development Startup 292

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

APRIL 3, 2019

Think about how you can project the voice you want, and make sure it is consistently used by all team members across all platforms used. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI).

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. million in savings in less than five months while spending about $50,000. Integrate your social media content with some traditional media.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It means avoiding drinking too much at cocktail parties with other tech people and bragging about your plans.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. However, for us, it''s more about empowering the local florist.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JANUARY 5, 2016

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. The initial period of the agreement has ended so I wanted to get back to talking about online video. And Vidme.

Content 150

Content Snapchat Platform SEO 150

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Let me be very direct. But not doing basic research makes no sense.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. Skip the hyperbole.

SEO 53

SEO Tips Newsletter Statistics 53

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Your Clients, customers, and especially your competitors will attend.

SEO 40

SEO Advertising Conference Social Media 40

Startup Professionals Musings

JULY 24, 2015

Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea. Start building your customer community early.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 30, 2014

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. It’s never too early to start a dialog with customers, as long as you don’t mislead them about where you are in the cycle. Find potential partners.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. million in savings in less than five months while spending about $50,000. Integrate your social media content with some traditional media.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Eric Greenspan

JANUARY 15, 2014

I’ve learned much about French history as a result. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Creator of mind blowing customer experiences. About my company(s): [link]. This is wonderful, but I can’t say its helped me in my career much.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139