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MomentFeed Launches Local Landing Page Templates

socalTECH

Santa Monica-based MomentFeed , which develops software tools that helps multi-location brands manage the customer experience of mobile consumers, says it is making it easier for its customers to build landing pages for their locations. Pricing on the new product were not announced.

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4 Tools to Help Startups Find Quality Leads

Tech.Co

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. It is not that there is a lack of lead generation tools, particularly for business-to-business (B2B) firms. Lead Capture Tool – Leadformly. What’s more?

Tool 79
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Nimble Debuts New Dashboard For Office 365, G Suite

socalTECH

Santa Monica-based sales and marketing customer relationship management (CRM) tools developer Nimble is further integrating its tools with partner Microsoft, and its Office 365 software, as well as Google's G Suite, with a new business dashboarding tool. The new feature is free to all Nimble users.

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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product.

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How much is that one additional unit worth?

Berkonomics

Here’s the importance of that event and how it affects every productive move you make after that moment. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 156
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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online.

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Coull Entrepreneurs Get More Customers

InfoChachkie

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase.

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