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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

First of all, a definition. Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. One customer is not traction, and beta tests with a thousand customers at no cost don’t count. Market penetration.

Startup 121
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294
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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99 Hence, her analogy of content like “The Da Vinci Code” which had 464 pages and 105 bite-sized, fully realized chapters. monthly subscription (or $8 ad free) for Quibi?

Content 244
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Don’t Subtract - Restart to Find the Minimum Viable Product

SoCal CTO

Steve Blank wrote a great post recently entitled Perfection By Subtraction – The Minimum Feature Set where he explains the real goals around defining a minimum viable product: Founders act like the “minimum” part is the goal. Or worse, that every potential customer should want it. Go to a blank page. It’s a barrier.

Product 150
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8 Errors To Avoid In Your First Minute With Investors

Startup Professionals Musings

As an aspiring entrepreneur, one of the most important things you need is a memorable “ elevator pitch ,” to communicate your startup value proposition and leave a great first impression on friends, investors, employees, and future customers. Customers think about alternatives, and investors worry about competitors.

Sample 127
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Driving User Engagement With FEM's Video Recommendations

socalTECH

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. We have our product in the market, and launched our beta in January. One of our customers is Inc.

Google 233
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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

He provides 101 two-page lessons divided into eight learning categories that I like as follows: Learn the ground rules for traditional media. A crisis is an event, precipitated by a specific incident, that attracts critical media attention and lasts for a definite period of time. How to respond to media in a crisis.

Media 118