Berkonomics

DECEMBER 10, 2015

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. But the leaders of this new school practice customer–driven communication, personalized to the point of basing communication upon individual customer behavior. Old school or new school.

Customer 120

Customer Custom Marketing Email 120

Berkonomics

MAY 9, 2024

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Have you created high barriers to entry? A strategic relationship with one or more of the largest customers?

Patents 156

Patents Pricing Ideas Marketing 156

Berkonomics

SEPTEMBER 22, 2022

Later, as CEO of a fast-growing computer software company with over thirty employees in customer service alone, I did learn the lesson, as I sat in on customer service calls on occasion to get a more complete understanding of the process, pressures and opportunities for improvement. Email readers, continue here…] .

Press 156

Press Hollywood Customer Custom 156

Berkonomics

AUGUST 3, 2023

Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally generated funds. Friends, family and fools: [Email readers, continue here…] This term, although pejorative, describes the typical mix of early investors in a small, young growing business.

Venture Capital 295

Venture Capital Startup Class Invest 295

Berkonomics

MARCH 31, 2022

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. But the leaders of this new school practice customer–driven communication, personalized to the point of basing communication upon individual customer behavior. A personal story.

Marketing 156

Marketing Customer Custom Tool 156

Startup Professionals Musings

SEPTEMBER 21, 2018

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Collect target customer testimonials and advocacy.

Platform 94

Platform Equity Invest Technical Advisors 94

Berkonomics

JUNE 22, 2023

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Have you created high barriers to entry? A strategic relationship with one or more of the largest customers?

Patents 286

Patents Pricing Ideas Marketing 286

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Matt’s commitment to re-investing in tech startups is reminiscent to this great Fred Wilson post of “recycling capital. &#. Backstopping is when banks feel they are protected by VC’s investing in the company.

Acquisition 304

Acquisition Startup Customer Custom 304

TechCrunch LA

APRIL 21, 2020

The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. Below is a screenshot of the email sent Tuesday morning to Maven customers. Image Credits: Screenshot/Maven email.

Los Angeles 215

Los Angeles Technical Review Email Services 215

Startup Professionals Musings

MARCH 31, 2023

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 102

Metrics Demand Paramount Content 102

TechCrunch LA

JULY 29, 2019

And Stackin has raised $4 million in new cash from Experian Ventures, Dig Ventures and Cherry Tree Investments, along with supplemental commitments from new and previous investors including Social Leverage, Wavemaker Partners, and Mucker Capital.

Services 212

Services Mobile Platform Los Angeles 212

Berkonomics

FEBRUARY 9, 2023

The rest of the purchase price was concocted from a brew of zero-coupon bonds (where the face value is many times the invested amount until the reduced cost bonds mature thirty years later), and borrowing using the target company’s accounts receivable and other assets as collateral for a loan to purchase the company.

Pricing 156

Pricing Sales Examples Tool 156

TechCrunch LA

DECEMBER 19, 2018

With lead investors like Fika Ventures and Fathom Capital, and co-investors, including Toyota AI Ventures, Ubiquity Ventures, Riot.vc, Osage University Partners and Stage Venture Partners, Elementary Robotics is readying itself for commercial pilots with a few undisclosed customers as it proves out its technology.

Los Angeles 207

Los Angeles Angel Artificial Inteligence CalTech 207

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month).

Acquisition 156

Acquisition Statistics Sales Customer 156

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Share and Enjoy.

Customer 195

Customer Custom Template Startup 195

Berkonomics

MAY 25, 2023

It serves as the rallying cry for future employees, investors, customers, and suppliers. For the rest of you who want to change the world, let me repeat using different words: vision is everything. A great vision for a new enterprise drives innovation. Think of some of the great visions from the past that did change the world.

Entrepreneur 156

Entrepreneur Course Resource Email 156

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Best Cybersecurity Tools for Startups With online attacks costing businesses more and more each year , investing in cybersecurity is no longer optional.

Tool 128

Tool Startup Software Review Technical Review 128

Berkonomics

NOVEMBER 11, 2021

The logic in this is simple: once a company has market share, other issues can be sorted out to monetize the market, make the company profitable, scoop up wavering competitors, or even sell the company to a larger firm looking for a large customer base. And it’s a contemporary problem. Why it’s so personal to me….

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Berkonomics

FEBRUARY 3, 2022

Of course, you will find yourself in opposition to your investors and some of most of your board members if you do this after taking outside investment. I was able to negotiate a “put” of my shares back to the company at 5x my investment. Investors will not be happy and will usually react. A personal experience that relates.

Equity 156

Equity Course Sales Invest 156

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Outsource 95

Outsource Customer Custom Sample 95

InfoChachkie

JULY 16, 2012

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.

Customer 226

Customer Custom Entrepreneur Advertising 226

Berkonomics

JANUARY 28, 2021

I can’t tell you how many times I’ve walked away from deals where the entrepreneur insists on a start-up pre-money valuation that is so high, no angel could expect to make a return upon the investment, even with a reasonable sales price for the company down the road. And here’s the “why.”. Lessons founders learned.

Outsource Development 156

Outsource Development Startup Outsource Venture Capital 156

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Because I invest in “ lines, not dots ” it’s actually the delta that I’m investing in.

Funding 239

Funding Venture Capital IP Email 239

Berkonomics

DECEMBER 31, 2020

I was chairman of a company that, for twelve years never took a dollar of outside investment. A company like this grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. First, an example of grant-based financing . How refreshing!

Equity 156

Equity Writing Education Research 156

Berkonomics

MARCH 5, 2020

Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Both Sides of the Table

MAY 19, 2018

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. It doesn’t. The data room is where your process goes to die.

Funding 336

Funding Venture Capital Startup Email 336

Both Sides of the Table

MAY 21, 2018

And my specific response that I recommended was to say, “I can send you our standard data pack but honestly I have too many other firms asking for customized data and we simply can’t send each person custom reports. Note: If you enjoy my posts please subscribe to my newsletter by adding your email below. Want to read more?

Funding 217

Funding Newsletter Venture Capital Email 217

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Tech.Co

MAY 16, 2024

In addition to the regular pressures of running a business in this climate, Black business owners have to contend with discriminatory lending practices from banking institutions and racial prejudices from buyers – with a recent report revealing that 76% of Black business owners claim they’ve experienced racism from a customer.

Design 222

Design Commerce Entrepreneur News 222

Tech Zulu Event

APRIL 1, 2014

On one end, entrepreneurs who have (at minimum) built something customers love and are willing to pay for, and the other hand, investors who are looking for the very companies who fit that profile. The investment environment at large in light of the JOBS Act. The investment environment at large in light of the JOBS Act.

Invest 100

Invest Startup Technical Review Software Review 100

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. One of these experts, David T. Display advertising.

Customer 60

Customer Custom Marketing Social Media 60

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Coull Offers Advertisers Video Skimlinks. <JG Some reject pre-roll ads because they increase the viewer abandonment rate. Share and Enjoy.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Berkonomics

NOVEMBER 21, 2019

But that is a number in a vacuum without at least two other measures: return on investment (ROI) and percentage of net profit to revenue. But some of our own small businesses have even higher percentages of return on investment and percentage of net to gross. Comparing ourselves to the giants. And who do we serve with our profits?

Company 156

Company Companies .Net Google 156

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Don’t rationalize a big investment in basic equipment with long-term requirements thinking. Barter services for access to required resources.

Equity 139

Equity Social Media Startup Summary 139

Berkonomics

JANUARY 19, 2023

How to tell when you’ve overcommitted this resource [Email readers, continue here…] We can always tell when this critical resource of corporate time has been over committed. Is the R&D department being sucked into solving problems for customers instead of developing new products?

Resource 156

Resource Training Email Product 156