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Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196
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Interview with David Loo, CEO and Founder of Perspectium

socalTECH

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together.

SaaS 113
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Interview with Robin Richards, CareerArc

socalTECH

Our interview this morning is with Robin Richards , the CEO of Los Angeles-based CareerArc (www.careerarc.com). Now we have a thousand large companies into it, and if you name a big company, they're a customers of ours, from Starbucks to NASA. com, and Vivendi Universal Net USA, where he was also CEO. That's been very effective.

Content 193
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Interview with Scott Cannon, CEO of BigRentz

socalTECH

Our interview this morning is with Scott Cannon , the CEO of BigRentz (www.bigrentz.com), which is creating an online marketplace for big equipment--an industry known notoriously as not adopting new technology. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier.

Startup 174
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Interview with Adam Bernhard, HauteLook

socalTECH

To understand why investors are finding the firm so interesting, and why the company raised such a large round, we spoke with Adam Bernhard , CEO of the firm, about the company and funding, how email has allowed the firm to get past the "Google trap" of marketing on the web, and where the firm is going. Adam, thanks for the time.

Sales 224
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. So it is a combination of markets and people. The contextual ad market was attractive. ESPN, Forbes, AOL were customers. I’m now back & ready for action. 22:00-33:00).

Capital 265
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Interview with John Tomich, Onestop Internet

socalTECH

We have six key categories of what we do. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.