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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 243
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TriNet sent remote workers an email that some thought was a phishing attack

TechCrunch LA

It was the one of the best phishing emails we’ve seen… that wasn’t. Phishing emails are designed to impersonate companies or executives to trick users into turning over sensitive information, typically usernames and passwords, so that scammers can log into online services and steal money or data.

Email 119
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Do you take those loyal, key customers for granted?

Berkonomics

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they want from their suppliers for future products? That’s bad behavior!

Customer 120
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Are you meeting your customer’s expectations?

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. These first customers are critical. What if my resources are limited?

Resource 156
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Generative AI – The End of Empty Textboxes

TechEmpower

So instead, we fill it with a completely custom blurb, written just for him: Hello! Maybe those references to TFA sound like bragging, or he thinks “passion for numbers” sounds silly. Now that AI is here to help, every textbox is an opportunity to help a customer through the challenge.

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Keep constant contact with key customers.

Berkonomics

And that behavior results in leaving little time for outreach to the most critical possible component in your chain – your key customers. Email readers, continue here.] Do customers know what they want from their suppliers for future products? Do customers know what they like when they see it? Of course they do.

Customer 159
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Clues: How to think like a growth CEO

Berkonomics

What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Can we rapid prototype this idea into a product and try it out on potential customers? Are we missing something those customers think they need, or want so badly they will wait and later pay?

Design 156