Startup Professionals Musings

JANUARY 13, 2014

So what can you do to expedite this event, or even improve the odds that it will happen at all? Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. That should be you.

Sales 99

Sales Customer Custom Entrepreneur 99

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

NOVEMBER 23, 2012

So what can you do to expedite this event, or even improve the odds that it will happen at all? Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. That should be you.

Sales 96

Sales Customer Custom Pricing 96

socalTECH

NOVEMBER 23, 2021

Los Angeles-based social video sharing app Triller announced this morning that it has acquired Thuzio, which runs business-to-business premium influencer events and experiences. According to Triller, it will use the acquisition to grow its live event programming. Financial terms of the buy were not announced.

Entertainment 113

Entertainment Acquisition Los Angeles Sales 113

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. Even businesses that attempt to sign up customers directly on a website need to answer this question for people albeit programmatically and through good website copy.

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

SoCal Tech Calendar

JANUARY 19, 2017

Wednesday, January 25, 2017 -- Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail. For product entrepreneurs, designers, and manufacturers: the first MAKE IT IN LA event for 2017! E-commerce has quadrupled in the past decade and direct-to-consumer has become a key sales channel for products.

Customer 100

Customer Custom Commerce Design 100

Startup Professionals Musings

SEPTEMBER 4, 2011

So what can you do to expedite this event, or even improve the odds that it will happen at all? Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. That should be you.

Sales 97

Sales Customer Custom Pricing 97

Both Sides of the Table

JUNE 30, 2013

This is part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. The “P” stands for Pain or the reason your customer needs to implement a new product. The first “C” stands for Compelling Event. This post is about finding your “champion.”

Sales 322

Sales Help Organization Product 322

TechCrunch LA

MARCH 2, 2021

The company has already worked with names as diverse as the Golden State Warriors, the Dallas Cowboys, and pop sensation Billy Eilish on embedding its interactive tools into various live events and promotions. “ We were targeted to a small number of very premier customers. Sales, Sony Music Entertainment, in a statement. .

Tool 315

Tool Commerce .Net Entertainment 315

SoCal Tech Calendar

MARCH 10, 2011

Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. TCOSC Marketing and Sales Executive Society. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer.

Technology Council 100

Technology Council TCOSC Sales Media 100

Berkonomics

JANUARY 27, 2022

Because the first rule for raising money is to do it on good news – right when sales are increasing at an accelerating rate. Or when a major customer signs a significant deal. It’s human nature for investors to want to buy into a fast growing future, proven by some event in the immediate past. Why is this important advice?

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News SaaS Platform Sales 156

Startup Professionals Musings

MARCH 5, 2023

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. Idea entrepreneurs are largely driven by the “crisis of the moment” or the next event on their schedule. Customer acquisition, retention, and support.

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Startup Ideas IBM IBM 155

Startup Professionals Musings

JANUARY 22, 2021

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Of course, that has be a repeatable event, with enough revenue to sustain the business. Word of mouth is not adequate for marketing and sales. Marty Zwilling.

Sales 165

Sales Customer Custom Social Media 165

Berkonomics

MAY 17, 2018

It is a story about focus upon the customer, first. Growing companies give rise to many events that great managers will take advantage of to create and shape the culture of the company itself. Growing companies give rise to many events that great managers will take advantage of to create and shape the culture of the company itself.

Sales 226

Sales Customer Custom Course 226

socalTECH

MAY 22, 2019

For our interview this morning, we talked with David Wood , the Founder and CEO of Eventene (www.eventene.com), an early stage startup, bootstrapped startup developing event management software. David Wood: We make event planning software for social organizations. We do private events, not public events.

Startup 212

Startup Evite Organization Software 212

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

InfoChachkie

AUGUST 22, 2016

My venture firm, Rincon Venture Partners recently teamed with Jason Lemkin, Founder of SaaStr , to host the first SaaStrX event. He started by stating, “We track customer success.” In other words, are we measure whether or not we are truly making our customers more successful.”. Such metrics will obviously differ.

Customer 100

Customer Custom Cornerstone OnDemand Metrics 100

TechCrunch LA

MARCH 17, 2021

It’s a project that will create solar-powered home batteries for eligible ConEd customers. Early Stage is the premier “how-to” event for startup entrepreneurs and investors. We’ll cover every aspect of company building: Fundraising, recruiting, sales, product-market fit, PR, marketing and brand building.

Southern California 237

Southern California Company Companies Glendale 237

Startup Professionals Musings

AUGUST 3, 2022

You may focus only on Facebook, and missing customers who expect to see you on Instagram and YouTube. Get interactive with online users and customer feedback. Publishing your content is positive, but responding to customers online multiplies your impact. Sponsor customer events for visibility and giveaways.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

NOVEMBER 18, 2013

Redondo Beach-based Modnique , an online fashion retailer which runs flash sales events on apparel, handbags, kids, and other products, said Monday that it has launched a new site in Russia. Modnique says its customer base is 55 percent outside of the United Sates. The company is led by Einas Gravrock. READ MORE>>.

Redondo Beach 153

Redondo Beach Sales Sites Customer 153

Berkonomics

APRIL 21, 2022

Email readers, continue here…] One of the companies I am involved with started out by throwing expensive parties at events, giving free access to those influencers with massive numbers of followers, and showering these celebrity posters with free gifts, free food, and even free rooms. That was quaint and unique at the time.

Advertising 156

Advertising Media Social Media Newsletter 156

Startup Professionals Musings

JULY 22, 2013

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” Focus your resources to convert prospects to customers.

Sales 105

Sales Startup Metrics Customer 105

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Earned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

JULY 30, 2021

Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. You may be getting killed today by customer expectations you never worried about just a few years ago. Investigate broader implications of disruptive events.

Marketing 162

Marketing Social Media Metrics Customer 162

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

Customer 100

Customer Custom Software Review Technical Review 100

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. That’s impressive sales leverage. All these new tools are used to drive sales of the incremental unit, sales that would have been lost if not for the ability to recognize specific qualified buyers from within the general public.

.Net 156

.Net Sales Tool Email 156

Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”

Sales 336

Sales Startup Competition Customer 336

Startup Professionals Musings

OCTOBER 3, 2021

His focus is primarily on improving the results for traditional sales professionals, but I’m convinced that the same principles are equally critical for entrepreneurs selling their startup to investors, strategic partners, and customers. Stories relay events, and these events have to happen somewhere.

Startup 125

Startup Technical Review Entrepreneur Customer 125

Berkonomics

NOVEMBER 4, 2011

Certainly, sales contracts usually call for a basket or amount of findings below which the buyer will absorb the costs. Customer contracts that come up for renewal but are not renewed as expected, a customer bankruptcy after the closing, a group of employees that leave together to start a new business.

Sales 149

Sales Startup Customer Custom 149

Berkonomics

JANUARY 5, 2023

Accounting and HR operations are combined as quickly as possible, as are customer service call centers, retaining specific product skills on the front line from the acquired company. Facilities may become redundant or oversized after these efforts, allowing for consolidation of facilities as well. The post Looking to be acquired?

.Net 156

.Net Acquisition Sales Email 156

Berkonomics

FEBRUARY 3, 2022

First, the implied promise: Taking money from professional investors such as angels or VCs usually requires that you agree to seek an exit for those investors in your plan, often targeting five to seven years as the ideal period for growth before a liquidity event. What if you later decide to just keep control? (You

Equity 156

Equity Course Sales Invest 156

Startup Professionals Musings

AUGUST 14, 2023

In the name of this cause, the company donates time, services, and at least one percent of their sales to hundreds of grassroots environmental groups around the world. Outside of work, it’s important to join a club, do volunteer work, and help at local events. Delight and deliver value to your customers.

Framework 95

Framework Customer Custom Tips 95

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52