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“Where there’s mystery, there’s margin.”   

Berkonomics

The challenge: Replacing lost margin In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices.

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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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8 Smart Tips To Soliciting Friends And Family Funding

Startup Professionals Musings

Show them that you have done your homework with industry experts and potential customers, and convince them you are not asking for charity or a donation. A wealthy uncle may seem like an easy mark, but a less wealthy friend who has connections and experience with startups in your domain can likely help you more than any amount of money.

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22 Los Angeles Startups You Need to Watch Out For

Tech.Co

Ross Organic is a specialty distributor in the personal care, home care, and industrial cleaning markets. ServiceTitan is the service management software that helps leading home services businesses generate more leads and close more sales. ServiceTitan. StackCommerce. The Agency.

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How to Out Amazon, Amazon

Both Sides of the Table

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the So Why Does This Matter? the modern buyer of home products?—?better

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Meet the 2017 Startups from the Disney Accelerator

Tech.Co

This corporate partnership has proven well for these startups in helping them launch their products and services into another galaxy. “This year, more than ever, we are working with companies with the potential to help define the future of media and entertainment together with Disney.”

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. Features don’t win or lose sales – especially in nascent markets. People are buying YOU.