socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

TechCrunch LA

JUNE 18, 2022

Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run.

Newsletter 278

Newsletter Platform Capital Marketing 278

TechCrunch LA

MARCH 11, 2020

These days, most of the games developed need to be social, multi-platform and extensible, but there are only a few developers with the expertise to bring those toolsets to the profusion of new games that crop up every year. In the game industry, a game can stay in beta for years as developers work out the kinks.

Riot Games 135

Riot Games Develop Development Company 135

Both Sides of the Table

FEBRUARY 18, 2020

link] Why (and who) she thinks will pay for premium Quibi content In a world of Netflix, Hulu, HBO, and YouTube, why would a customer choose to pay the $4.99 Hence, her analogy of content like “The Da Vinci Code” which had 464 pages and 105 bite-sized, fully realized chapters. monthly subscription (or $8 ad free) for Quibi?

Content 244

Content Netflix Platform Mobile 244

InfoChachkie

JULY 16, 2012

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase.

Custom 226

Custom Customer Entrepreneur Advertising 226

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

DECEMBER 28, 2020

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. We successfully accelerated our product innovation schedule to deliver, in record time, solutions to meet these challenges. million local listings, a record number. The power of people and the importance of community.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. The functionality and reach of Coull’s platform has already won over a number of big brand advertisers, including Puma, Sears, Unilever and American Express.

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Custom 142

Startup Professionals Musings

APRIL 4, 2020

For example, I often hear proposals for new online social media or collaboration platforms, maybe more specifically tuned to inventors or artists, or easier to use, and populated by experts, to compete against Slack or Facebook. Remember that your goal is to build a successful business, and customers are in control of making that happen.

Startup 134

Startup Artificial Inteligence Ideas Entrepreneur 134

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.

Custom 40

Custom Customer San Diego JavaScript 40

socalTECH

SEPTEMBER 24, 2015

We recently ran into Chris Tragos , one of the co-founders of Jetpack (www.jetpack.net), provider of an online ad platform. Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. What is Jetpack, and what do you do?

Buzznet 100

Buzznet Outsource Development Design HTML 100

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. I was running the largest deals in the media and entertainment video area across many different Google products. What is FEM?

Google 233

Google Content Startup Venice 233

Tech.Co

JUNE 12, 2015

However one of the often underestimated, or potentially overlooked, trends is the customization and personalization options we get because of tech. In fact, I wrote about a company recently that lets you design, choose, and print customized vinyl decals for your car – it’s super cool. All of us at Tech.Co have covered this topic.

LAMP 81

LAMP Custom Customer Platform 81

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? Often this ties to marketing support. Are there specific landing pages?

Develop 396

Develop Development Startup SEO 396

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. We also want to be able to take advantage of the security which is built into mobile platforms. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? Often this ties to marketing support. Are there specific landing pages?

Develop 384

Develop Development Startup SEO 384

socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

Google 127

Google Paid Search Mobile Activity 127

socalTECH

NOVEMBER 17, 2011

I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. Having done lots of those, I realized that there was a really great opportunity, from the standpoint of harnessing the higher quality in streaming platforms. Who are your customers?

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

FEBRUARY 10, 2017

It's was really about herding cats and getting everyone on the same page, and making sure you could get the financials out on time. They've solved it at the enterprise paint point, where we are at the mid-market. We took it to the market in January of 2015. Mike Whitmire: It's all about product, market, fit.

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

socalTECH

JANUARY 17, 2013

spent 2011 raising our seed round, which we used to build our team.and launched the product into beta about a year ago, at the end of 2011. We then spent the first half of 2012 beta testing the product, getting feedback and input to the point where we could start selling it. The platform can be divided into three products.

Mobile 197

Mobile Startup Platform GRP Partners 197

Startup Professionals Musings

SEPTEMBER 12, 2021

The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. Major platforms are available online to find Angel groups or VCs, including Gust and AngelList. You need an investor, and want to solicit professionals online.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results.

Social Media 108

Social Media Media Startup Tips 108

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. landing pages, etc. landing pages, etc. I've known Farida for quite a while. Maybe ten years. Foreign Service.

Marketing 150

Marketing Social Media Blogging Media 150

Tech Zulu Event

MARCH 16, 2013

Lauren Buchman, a SMCLA board member and B2B marketing consultant who organized the event said, “We will be discussing how to promote your business to your customers when your customers are other businesses. One of the reasons we wanted to put this panel on is that there is so much growth in the B2B marketing world.”.

Social Media 107

Social Media Media Case Study Study 107

socalTECH

APRIL 22, 2016

We've done that, by bringing some really, cool, awesome curated gifts to our platform, and made it really easy to send those to people in essentially two clicks. How that works, is when you download Giftagram, you can peruse through gifts in different categories that we have set up, and see what products we have.

Mobile 100

Mobile Platform Commerce Class 100

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. Gogii is the creator of the 36th most downloaded application in the history of the iPhone app store – a product called textPlus. People like free.

Gogii 310

Gogii Invest Blogging Startup 310

Both Sides of the Table

APRIL 17, 2010

We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. The company’s analytics comprehensively monitors customer behavior over multiple networks, including location-based mobile networks.

Company 276

Company Companies Startup Southern California 276

InfoChachkie

AUGUST 18, 2011

Value Prop Twitter Style : SteelHouse’s Behavioral Commerce platform increases online conversions via targeted incentives based on shopper personality and behavior. 3) How has your role as the senior Tech Leader at the Rubicon Project and eHarmony influenced SteelHouse’s product roadmap and go-to-market strategy?

eHarmony 204

eHarmony Media Oracle Commerce 204

Both Sides of the Table

DECEMBER 17, 2009

But then your customes start using your products, your competitors come out with new offerings and your business partners decide to launch a similar product rather than working with you. The best entrepreneurs get market feedback regularly and change their approach based on the latest information. Geni.com beget Yammer.

Entrepreneur 291

Entrepreneur Startup Google Yammer 291

socalTECH

OCTOBER 1, 2010

For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends. How far is the product?

Startup 193

Startup Newsletter Custom Customer 193

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. For a receiver, the receiving page on SnapCuts can also be branded or skinned.

Social Network 246

Social Network Mobile Media Examples 246

Both Sides of the Table

OCTOBER 15, 2014

Yet if you look at some very successful market changes in the last few years it does point to technical prowess in the number 1 seat. Case in point is the return of Larry Page to the role as CEO of Google. Under Rob’s leadership we built out an amazing organization of seasoned enterprise software veterans in the US market.

CTO Hire 309

CTO Hire Organization Google Course 309

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks?

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business.

Metrics 100

Metrics Technical Review Sales Custom 100