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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. The press don’t get your financials.

Customer 341
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

Press 415
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We would take every day users from our customer base and make them heroes. If you didn’t read that yet it might be worth having a quick skim as a primer.

Marketing 294
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. Good listener, take in information, • Have pulse on what the market wants (hard to train that) cannot take this from customers only.

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Save Your Spin for Someone Who Cares

Both Sides of the Table

Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real. Press doesn’t mean anything other than free advertising. Press coverage really matters – The good news – your press coverage really does matter.

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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” In spite of the best efforts of senior management in creating such a partnership, the success always lies in the hands of those closest to the end customer. And sometimes that’s all we end up doing.

Press 120