Customer Research Study Tool 
Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Using new tools in a social age. The case study: the best way to reach your target. Attention spans are growing shorter by the second. Eight seconds to reach someone in most any medium.
socalTECH
OCTOBER 12, 2020
Santa Monica-based Invoca , which provides call tracking and analytics software, says a new study it ran shows that website experience and customer experience has become much more important in the era of COVID-19, particularly in big ticket purchases. READ MORE>>.
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Berkonomics
JUNE 30, 2012
And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
Startup Professionals Musings
OCTOBER 2, 2023
Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology. This early stage is often called basic research , well before any specific commercially viable products might be envisioned. Technology pilots. Expanding the product line.
Startup Professionals Musings
JANUARY 18, 2021
Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology. This early stage is often called basic research , well before any specific commercially viable products might be envisioned. Technology pilots. Expanding the product line.
Startup Professionals Musings
JANUARY 19, 2018
As an advisor to new business owners, and an occasional angel investor, I see new business proposals daily, many seeking investors to fund early research and development (R&D) of a new product idea. Funding new product research and development is just too risky, with a large time delay before any return is likely.
Startup Professionals Musings
OCTOBER 23, 2022
a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.
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