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HG Insights Powers New Forrester Market Research Offering

socalTECH

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

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Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. As a result, market research is a key method for providing data and learnings that fuel marketing strategies. This, in turn, can generate significant growth for companies and brands who seek to stay on top of competition and in demand.

Research 100
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Demand Media Cuts 15, Says Report

socalTECH

Los Angeles-based Demand Media has juts cut fifteen members of the company''s research and development unit, according to a report from Variety. demand media layoff jobs employment richard rosenblatt turnover content' READ MORE>>.

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6 Demands Of Today’s Me-Centric Customers On Startups

Startup Professionals Musings

Also, research from Hawk Incentives found that 40 percent of the surveyed consumers say it makes them "feel smarter" when they can find better deals. Naturally, you then get the lion's share of that increase in demand. Customers skip over your ads, and easily find the real best deals through “best value” sites on the Internet.

Demand 126
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Fandango Launching Video-On-Demand Service

socalTECH

Los Angeles-based Fandango , the online movie ticketing and information services, said Tuesday that it will launch its own, premium on-demand video service, FandangoNOW , on March 30th. The company said the new service will offer up both new and catalog movies from all of the major studios, along with TV shows, for purchase or rental.

Fandango 100
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Demand Media Sweetens Executive Pot

socalTECH

Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M Tags: demand media domain domainer content merger acquisition legitscript. READ MORE>>.

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Using Generative AI to Drive Corporate Impact

TechEmpower

In the domain of Product Research and Development (R&D) , generative AI acts as a catalyst for innovation, significantly accelerating the ideation and creation phases of product development. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.