socalTECH

NOVEMBER 19, 2021

Los Angeles-based Fourthwall, which is launching a service to help creators with e-commerce and other related efforts. According to Fourthwall, it is developing tools to help creators turn their passions into full time businesses. Will Baumann is co-founder and CEO of Fourthwall. Will Baumann is co-founder and CEO of Fourthwall.

Help 124

Help Commerce Los Angeles Tool 124

socalTECH

AUGUST 1, 2013

To help those taxi companies, a Los Angeles investor-- Craton Equity Partners --has backed a mobile app developer called Flywheel , which is helping taxi companies arm themselves for the fight against those startups. San Francisco-based Flywheel said this week that it has raised $14.8M The app runs on both iOS and Android.

Mobile 185

Mobile Help Develop Development 185

socalTECH

APRIL 13, 2021

and Yorktown Partners LLC, and develops, constructs, and operates renewable power and storage projects for the commercial and industrial market. Catalyze said the deal will help expand its project pipeline, with PermaCity's existing 400 megawatts of project commitments bringing its project pipeline to more than 2 gigawatts.

Develop 113

Develop Development Los Angeles Invest 113

socalTECH

JULY 22, 2020

Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever. READ MORE>>.

Software 127

Software Marketing Equity Los Angeles 127

Startup Professionals Musings

JANUARY 22, 2023

Yet many of you are telling me that we are all missing big opportunities by not recognizing the unique challenges faced by startups in developing countries , where infrastructure is lacking, and talent is not so concentrated. Target a global market rather than a local from day one. Assemble a distributed A-team from top world talent.

Capital 138

Capital Marketing Ideas Venture Capital 138

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If What kind of clients are definitely not a good fit?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. READ MORE>>.

Marketing 113

Marketing Southern California Santa Monica High Tech 113

socalTECH

APRIL 15, 2015

Los Angeles-based venture capital investor Karlin Ventures is hoping to help develop rising, technology executives--particularly those at the VP level--with a new program it is launching today called Karlin Fellows. READ MORE>>. karlin ventures mentor mentoring mentorship product management'

Help 100

Help Mentor Develop Development 100

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

SoCal CTO

APRIL 25, 2017

I've removed the two words that described the market - otherwise this is verbatim. I'm working on a start up idea in the XXX market with my partner and we are currently looking for full stack developer to join us as a technical co-founder. Here is the most recent version of an all too common email inquiry from a startup founder.

Email 150

Email Startup Develop Development 150

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. Affinity Group is a partnership between TPG Growth and Evolution Media.

Artificial Inteligence 113

Artificial Inteligence Software Marketing Los Angeles 113

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Both Sides of the Table

APRIL 3, 2014

Features don’t win or lose sales – especially in nascent markets. there is a nascent industry to try and help you with this, too. Don’t get my wrong – a great looking product can really help support a sale. The marketing guys blame the sales guys who can’t close their leads.

Sales 382

Sales Help Startup Pricing 382

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. A hairstylist can help a woman feel better about themselves. Upgrade is empowering the stylist, on one hand, to help them grow their business,” she said.

Tool 179

Tool Customer Custom Marketing 179

Startup Professionals Musings

AUGUST 3, 2022

The concept of “ force multipliers ” originally was developed in military science, but certainly applies equally well to business. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Evaluate customer response prior to development. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Get competitors to surface early. Marty Zwilling

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They basically help companies get sold and help buyers determine which companies to buy.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

DECEMBER 13, 2021

According to the company, if approved, the deal will make Dave a publicly traded company on the Nasdaq Global Market, trading under the ticker symbol DAVE. The app developer says it helps customers budget, avoid overdraft fees, find work and build credit. Dave is led by CEO Jason Wilk.

Marketing 113

Marketing Acquisition Research Los Angeles 113

socalTECH

MARCH 28, 2018

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. According to the company, Matt Lawler will help it as it expands its digital business capabilities.

Media 124

Media Marketing Entertainment Los Angeles 124

Startup Professionals Musings

JUNE 29, 2022

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Here are the key elements of the strengths framework they have developed, with my own insights and experience added for your consideration: Money: the capital you have, or can easily raise.

Help 130

Help Mentor Paramount Technical Review 130

socalTECH

OCTOBER 4, 2017

Los Angeles-based online e-retailer Newegg is setting its sights on the growing "Maker" market, the large group of technology enthusiasts who are into building and creating their own electronic projects. Newegg said it wil be at the Maker Faire San Diego this week to help launch itself into the market. READ MORE>>.

NewEgg 124

NewEgg Marketing San Diego Los Angeles 124

TechEmpower

AUGUST 14, 2023

Just like attorneys, technical advisors can help navigate waters that many find murky. The Tactical Technical Advisor stays on top of the development team to ensure that they’re team is building the right thing in a high-quality, efficient manner. This is especially important with outsourced development teams.

Technical Review 260

Technical Review CTO Coach CTO Hire Software Review 260

socalTECH

FEBRUARY 24, 2014

Woodland Hills-based ReachLocal , which offers up local, online marketing services for small and medium sized businesses, said this morning that it has released a chunk of software to the open source community, to help others develop cross-platform, mobile apps. READ MORE>>.

ReachLocal 164

ReachLocal Framework Woodland Hills Mobile 164

Startup Professionals Musings

JANUARY 18, 2021

Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology. Product development at this stage is the process of scaling up for manufacturing and marketing rollout. Specialized VCs start to jump in at this stage. Business commercialization.

Help 165

Help Research Startup Funding 165

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Taboola said the buy will help boost the company''s annualized run rate to $250M. Perfect Market was advised by Headwaters MB in the deal. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

SoCal Tech Calendar

JUNE 6, 2019

Wednesday, June 12, 2019 -- DigiMarCon West 2019 - Digital Marketing Conference and Exhibition. Hear from some of the most audacious and thought provoking speakers in the digital marketing industry. DigiMarCon West 2019 is your chance to. See [link].

Conference 100

Conference Marketing Santa Monica Los Angeles 100

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

socalTECH

SEPTEMBER 27, 2012

Los Angeles-based mobile messaging firm Mogreet is expanding into the telephony API market, telling its users that it has just opened up a new suite of APIs which allow users to send SMS and MMS messages, look up user information, and trancode media. READ MORE>>.

Mogreet 182

Mogreet Mobile Develop Development 182

socalTECH

DECEMBER 10, 2014

Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. ricoh marketing technologies merger acquisition software collateral document' READ MORE>>.

Marketing 138

Marketing Technology Acquisition Tool 138

socalTECH

OCTOBER 20, 2015

Marina Del Rey-based Guidance , which helps brands and retailers build online websites and apps, said Monday that it has named Jeff Hererra as its new Vice President of Marketing and Channel Development. Hererra was previously Head of Partner Marketing at Magento. He also has served at Visa.

Marina Del Rey 100

Marina Del Rey Marketing Help Develop 100

Both Sides of the Table

JUNE 27, 2011

If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Marketing 380

Marketing Startup Press Technical Advisors 380

Berkonomics

APRIL 18, 2019

So, here’s one to help you with squeezing the most out of your own available resources. For example: Hire a great sales person then fail to support him or her with a good marketing effort or a properly priced quality product, and that person will be set up to fail, and for reasons you might have fixed.

Help 120

Help Resource Product Email 120

socalTECH

AUGUST 6, 2012

Santa Monica-based MomentFeed , the location analytics software developer which helps brands analyze how location-based app promotions are working on a location-by-location basis, said today that a promotion incorporating Instagram and foursqure seemed to help a local restaurant chain. READ MORE>>.

Help 160

Help Santa Monica Sites Software Development 160

SoCal CTO

AUGUST 4, 2011

Many of these founders have talked with several developers or development firms about their plans. Still, if you've not heard these questions from a developer, they are not helping you as much as they should. Still, if you've not heard these questions from a developer, they are not helping you as much as they should.

Develop 396

Develop Development Startup SEO 396

socalTECH

APRIL 30, 2013

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M According to Local Markte Launch, it is developing a "local presence solution" which helps businesses get found easier by search engines, by optimizing business listings on the local level.

Search Engine Optimization 178

Search Engine Optimization Marketing Santa Barbara Seed Funding 178

TechCrunch LA

APRIL 23, 2019

Astound , a company selling automated employee help desk services, has raised a new round of $15.5 For co-founder and chief product officer Dan Turchin, the company is the culmination of decades of work spent developing tools for human resources and employee services.

Help 126

Help Capital Services Study 126