Both Sides of the Table

JUNE 23, 2013

In an early-stage business where your product is less developed the business case might be higher level. Often the business case is made in an ROI format – a high-level spreadsheet that outlines the return on investment. Often the business case is made in an ROI format – a high-level spreadsheet that outlines the return on investment.

Sales 328

Sales Customer Custom Examples 328

InfoChachkie

MAY 14, 2012

This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. Not surprisingly, marketers are responding to DataPop’s ability to significantly enhance the ROI of their online campaigns. Another promising company in this space is SteelHouse. Share and Enjoy.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

AUGUST 22, 2014

Most of that digital media is display, and we have a platform which automates a lot of the optimization decisions, based on a strategy we''ve developed collectively as a media team. You have technology and strategy to maximize ROI. That strategy seems to be quite effective for our advertisers. Where do you fit into the ad market?

Advertising 230

Advertising Santa Monica Startup Media 230

InfoChachkie

JUNE 16, 2011

5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. If you can show ROI, you are top of mind. If you can’t show ROI, you are competing on sales and service. I would much rather compete on ROI than anything else. We are expanding our platform into the post-click experience.

Social Media 252

Social Media Platform Media Networking 252

Both Sides of the Table

NOVEMBER 2, 2010

As a tech startup grows it needs to develop more process & management if it is to scale. And the only way to do that is to help them calculate the ROI (return on investment) of using your product. The original post of this article on appeared on GigaOm in a more concise version here. You can have best of both worlds.

Sales 289

Sales Startup Training Pricing 289

Startup Professionals Musings

JUNE 4, 2021

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

AUGUST 18, 2018

Business risks are not just development risks. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Value creation. Innovative technologies have no value until they are turned into solutions to real customer problems. Net result and reward.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

socalTECH

JULY 17, 2009

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers. According to the firm, it has launched a product called D3- Data Driven Decisions for Search Engine Optimization (SEO).

Search Engine Optimization 100

Search Engine Optimization SEO San Diego Web 100

InfoChachkie

FEBRUARY 23, 2018

With the momentum and support of the local region with us, we were able to negotiate a profit share with our developer given the extent of tenant improvements Citrix was going to personally fund which was highly irregular for this region. I agree with your mindset that every asset, especially at a startup, should have an associated ROI.

Entrepreneur 113

Entrepreneur Design Acquisition Sales 113

Startup Professionals Musings

AUGUST 14, 2016

Business risks are not just development risks. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Value creation. Innovative technologies have no value until they are turned into solutions to real customer problems. Net result and reward.

Coach 64

Coach Metrics Competition Ideas 64

Tech Zulu Event

JUNE 26, 2013

A recent article and infographic put together by MediaBistro shows off a few rather telling stats and data points that provide an interesting insight into the ROI businesses can gain from putting their trust into social media. The post Beyond Entertainment | Social Media as a Tool for Marketers appeared first on TechZulu.

Social Media 82

Social Media Entertainment Media Tool 82

Steve Reich

JULY 6, 2020

You might be thinking “what’s the ROI on promoting community events?”. Disclosures and Thanks: Disclosure: DeepTarget is a consulting customer Thanks: Several friends have helped develop my thinking in this arena: Jill Homan and Tom Litwinowicz of DeepTarget Amber Buker of Bank Director. Why aren’t we doing this today?

Technology 87

Technology Customer Custom Class 87

Startup Professionals Musings

MAY 23, 2012

New product development process. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Without risk, there can be no innovation. Innovation teams perform best when they trust that failure or a pivot will not result in punitive measures. Net result and reward.

Coach 98

Coach Ideas IP Sales 98

Tech Zulu Event

AUGUST 25, 2011

The invitation-only attendees included founders, business development leaders, and marketing directors from companies big and small, including NBCUniversal, Mobclix, DDB Los Angeles, Airpush, adly, Mobile Roadie, Disney Animation Studios, BetterWorks, and more. ROBYN WARD.

Social Media 71

Social Media Mobile SEO Media 71

Both Sides of the Table

JUNE 13, 2013

Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” In my journey to better understand the sales process, my management team and I developed a sales methodology. When external factors drive adoption of your solution you have instant product / market fit.

Sales 393

Sales Startup Resource Customer 393

socalTECH

JANUARY 24, 2011

To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object. Online dating is all about acquisition, and maximizing the ROI for people coming in, and figuring out how that corresponds to their lifetime value.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

MARCH 9, 2011

New product development process. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Without risk, there can be no innovation. Innovation teams perform best when they trust that failure or a pivot will not result in punitive measures. Net result and reward.

Coach 93

Coach Ideas IP Sales 93

Startup Professionals Musings

SEPTEMBER 7, 2018

A critical stage for most first-time entrepreneurs is getting their idea developed into at least a prototype to validate their technology. You need to make an ROI assessment of value versus cost on outside help at this stage. This phase is intended to allow you to complete the research and development on your innovative product.

Funding 90

Funding Technical Review Startup Research 90

Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. It’s called ROI (return-on-investment) selling. The first post covered the topic of “P” or pain. Simply, this is identifying a customer need which has economic value to them if they can solve it.

Sales 336

Sales Startup Competition Customer 336

Both Sides of the Table

APRIL 8, 2010

That’s why I started the Sales & Marketing Series and at one point I will do a bunch of posts on the sales methodology we developed at my first company called PUCCKA. They work through ROI calculations with customers. Today I want to talk about sales executives and a model for thinking about them.

Startup 350

Startup Sales Framework Organization 350

socalTECH

MARCH 11, 2016

What do you get when you combine a charitable pub crawl, the movie Anchorman, and a software developer randomly hired off Craigslist? It was really just developed for our own needs. Scott Chisolm: There's a clear ROI case for a nonprofit, and it's similar to driving sales in a for-profit company. How did you start the company?

Help 100

Help San Diego Organization Startup 100

Both Sides of the Table

OCTOBER 31, 2010

In each sales situation your goal as the leadership of the company is listening to feedback, calculating the customer ROI, testing what prices people are willing to pay, learning where budgets will come from, etc. I would work through my sales deals pipelines by doing pipeline reviews.

Sales 286

Sales Newsletter Technical Review Activity 286

socalTECH

JUNE 3, 2019

Citron previously founded and sold Mogreet, a developer of mobile marketing software, among other ventures. Another important thing, is we are proving the ROI of impact. What is Pledgeling? James Citron: We firmly believe most successful businesses of the future will be the ones with the most social impact.

Technical Review 113

Technical Review Software Review Mogreet Platform 113

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. It was not working for app developers, because they could not monetize their apps because there was not enough appropriate advertising for them--think dating sites, beer ads.

Mobile 208

Mobile Networking Media Advertising 208

Tech Zulu Event

JANUARY 19, 2013

Amy Jo Martin Speaks about Social Communication, developing a proprietary equation to measure a brands Return on Influence (ROI). Scott Monty Speaks on Community and will gave an update on Ford’s progress, shared what they’ve learned when launching two major vehicles – the Ford Escape and the Ford Fusion – in a single year.

Social Media 72

Social Media Media Blogging Platform 72

Tech Zulu Event

APRIL 25, 2011

They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Director, oversees creative development and physical production of derivative webisodes (Grey’s Anatomy, Cougar Town, Ugly Betty, etc.), Originals, Head of Creative Development. davidbeebe.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Startup Professionals Musings

FEBRUARY 13, 2016

Entrepreneurs who are looking to attract investors need to develop and pitch a plan -- preferably written -- that answers every potential investor question about your startup before it is asked. Find a comparable company to show potential sale value and return on investment (ROI).

Invest 108

Invest Startup Slides Equity 108

Tech Zulu Event

AUGUST 15, 2011

Matthew’s passion is partnering with brands to help build community, optimize operations, and develop a strong digital strategy. Matt will speak about social media analytics and ROI, and how conversation is not enough without conversion. Garth Holsinger, VP of Global Sales and Business Development, Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

socalTECH

JULY 23, 2009

It's somewhat unusual in this economy to find companies who are seeing strong growth, so we were intrigued recently in running into BlackLine Systems (www.blackline.com), a firm which develops software for helping in the financial reporting process. Another thing is the ROI studies we've had done outside our firm by Nucleus Research.

Startup 124

Startup Software Review CTO Hire Oracle 124

Both Sides of the Table

SEPTEMBER 8, 2009

My first job after college was as a developer at Andersen Consulting. I don’t believe you can hire great business people who outsource the development to a hot incubator who builds you code to match your ambitions. I installed Windows 3.1 on all the computers and established a network using Novell. THE FIVE C’S.

Startup 337

Startup Venture Capital Study Course 337

Tech Coast Venture Network

JULY 20, 2010

When it comes to business cards and taking notes, develop a strategy or a system that work best for you. For successful results, it is recommended that you cover all three steps, one step at a time… and slowly watch ROI on your networking efforts. Know where your business cards on your body or in your purse. Manal Richa.

Networking 100

Networking Email Tips Organization 100

Startup Professionals Musings

SEPTEMBER 23, 2013

There is no concept of ROI other than product. This is basically the Open Source concept, where sites like IdeaScale facilitate the outsourcing of application development to the Internet community in the form of an open call. Kickstarter is the big player in this space. Rewards-based crowd funding. Software crowd sourcing.

Funding 99

Funding Satisfaction Sites Outsource Development 99

Startup Professionals Musings

MARCH 15, 2010

New product development process. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Without risk, there can be no innovation. Innovation teams perform best when they trust that failure will not result in punitive measures. Fear of failure can kill innovation.

Coach 49

Coach Ideas IP Sales 49

Tech Zulu Event

JUNE 18, 2014

Fundraising takes the focus away from your company and all the work you need to be doing developing your core business. Investors want to know their ROI (and it better be huge). More likely, investors will be willing to invest in a well-developed team that can demonstrate a well-balanced combination of skills and experience.

Startup 95

Startup Capital Company Companies 95

Both Sides of the Table

DECEMBER 19, 2011

As a software developer I wrote code on what was called a “dumb terminal” because it literally had no processing capability. We had to develop whole frameworks of “middleware” to deal with this problem. But for software developers like my company the web was a blessing. Social networking is peaking.

Web 355

Web HTML Mobile Social Network 355

Both Sides of the Table

JULY 26, 2010

You need to give them advance notice of your product development or better yet let them help influence your direction. These are the people who want to see ROI studies (business), read NY Times reviews by David Pogue or WSJ reviews by Walt Mossberg (consumer). You need to give them “back stage&# passes to your company.

Marketing 294

Marketing Customer Custom Technical Review 294

Both Sides of the Table

JULY 9, 2013

We developed this at our first company and called it PUCCKA – the overall methodology is described here. This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Unique Selling Proposition. Compelling Event. Key Players such as enemies, sages and blockers.

Customer 324

Customer Custom Marketing Newsletter 324