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20 Best Free and Paid Tools for Startups in 2023

Tech.Co

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

Tool 128
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Nurturing stage email performance. Return on investment for demand generation. Don’t just use these in isolation.

Marketing 174
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Nurturing stage email performance. Return on investment for demand generation. Don’t just use these in isolation.

Metrics 102
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10 Tips On Due Diligence On Any Startup Funding Offer

Startup Professionals Musings

One would think that with all the sad stories and tools published over the past twenty years, this problem would be behind us. No real investor or venture capital firm asks for money from the company they are intending to invest in. Loan offer in lieu of investment. Chain emails leading to a windfall. Delete the message.

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Etsy Is Boosting Seller Transaction Fees By 30%

Tech.Co

Etsy revealed the change in emails to sellers as well as a report to investors yesterday. It'll help the company invest in marketing, Etsy CEO Josh Silverman says: “We have demonstrated our ability to make improvements that directly translate into more sales for our sellers, as evidenced by record sales per seller in 2021.

Sales 153
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. According to relevant reports , 93 percent of online experiences start with a search engine. Your challenge is to provide credible content, sources, and assistance.

Customer 172
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Should I license my IP, sell a royalty stream, or just produce products?

Berkonomics

Since I am a proponent of using equity as a tool and he is so much opposed, this week it is his turn to make the case. So here goes: How would I find companies willing to license my intellectual property or to invest in a royalty stream from licenses? Investment banker? I have the weeks to follow to make mine. Do it myself?

IP 136