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Email Copilot Acquired By Return Path

socalTECH

San Diego-based Email Copilot , which develops visualization, monitoring, reporting, and analysis of email deliverability data, has been acquired by Return Path , a New York-based developer of email data software. Return Path said it acquired all of Email Copilot, including technical ssets and existing book of business.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates. Revenue performance needs to be applied to each individual program, and also rolled up to show the overall performance per dollar invested.

Marketing 174
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LA tech industry mourns Kobe Bryant

TechCrunch LA

Reports indicate that Bryant, his 13-year-old daughter Gianna Maria-Onore Bryant, and seven other passengers were on board a helicopter traveling to Bryant’s basketball training facility Mamba Academy. Last year, the investment firm expanded with a $1.7 shortly before 10 a.m.

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How are you at setting your goals?

Berkonomics

Email readers, continue here…] Once achieved, a goal is meant to be overwritten with a newer one, set to even higher standards. For business goals, your employees and investors will appreciate constant attention to the goal and reports of progress toward it. That is measurable.

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What are the odds of your startup’s success?

Berkonomics

The Angel Capital Association recently published a study contributed to by several of my friends quoting that seventy percent of investments made by angel investors to date return less than the amount invested – upon a sale or closing of the business – the great majority of these outright losses as businesses die.

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Why your investors may not respond when you need money

Berkonomics

Investment documents usually call for quarterly reporting by the company to the investors. Less than a quarter of companies receiving early-stage investment voluntarily fulfill this promise. Usually, one or more of the investors is placed on the board as a requirement of the investment documentation.

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates. Revenue performance needs to be applied to each individual program, and also rolled up to show the overall performance per dollar invested.

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