Both Sides of the Table

APRIL 1, 2020

Just two weeks into it we are just starting to come to grips with what will no doubt wreak big financial, emotional and obviously dire health consequences and suffering for many. It feels a bit like choosing a fork in the road amidst dense fog and with nobody to guide us what to do. What do we eat? What is safe?

Demand 215

Demand Guide Custom Customer 215

TechCrunch LA

JANUARY 27, 2022

Gaming has been one of the most popular entertainment categories in the last two years of pandemic living. First of all, gaming, like other streamed entertainment, has been a lifesaver for many a consumer confined to staying at home during the pandemic.

Platform 167

Platform Entertainment Netflix Content 167

TechCrunch LA

OCTOBER 28, 2020

In a move to shore up institutional support in what’s likely to be it’s last fundraising as a private company, the Los Angeles-based mobile gaming behemoth Scopely has raised $340 million in its latest eye-popping round of funding. “We were excited to crossover and invest in Scopely.” You don’t have friends.

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Los Angeles Mobile Platform Entertainment 252

Tech.Co

SEPTEMBER 21, 2015

And if you work in the entertainment industry, you have Stage 32. by providing cutting-edge online education to a global population of people looking to make it in the ever-evolving entertainment industry. To be sure, there are other places to go for education if you’re seeking success in the entertainment industry.

Education 81

Education Entertainment Class Manhattan Beach 81

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Figure out what the most common questions might be and answer them in one place to minimize hassle.

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Custom Customer FAQ Technical Review 160

Tech.Co

SEPTEMBER 20, 2017

Hollywood studios are jumping on the trend of the VOD market. What this means is, even though Netflix essentially pays for the rights to stream Hollywood movies, it doesn’t even come close to the money studios make from movie theaters. Hollywood is Lacking in VOD Marketing Skills. For example, Warner Bros.

Hollywood 93

Hollywood Demand Marketing Netflix 93

socalTECH

DECEMBER 11, 2019

What is The OIX? We're in the tax credit and incentive market. The way we got started was in the entertainment industry. What's exciting, it there are multiple-trillions of dollars around the world in terms of the number of tax credit and incentive programs, both with countries offering tax credits and every state in the U.S.

Startup 100

Startup Venture Capital Southern California Entertainment 100

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

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Marketing Conference RSS Angel 209

InfoChachkie

SEPTEMBER 1, 2011

Seth discusses below what happened in Austin when he tried to rock the largest hospitality tradeshow of the year and what he learned from this humorous, but stressful experience. Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. What’s up with that?”

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Marketing Conference Startup Santa Barbara 230

socalTECH

JULY 18, 2018

Santa Monica-based SPACES (www.spaces.com), led by CEO Shiraz Akmal and a team of entertainment veterans from Dreamworks Animation, is hoping to do that with a series of physical attractions, powered by VR technology. What is SPACES? Will you mainly be going to market with this through partners, or will you run your own locations?

Entertainment 180

Entertainment Santa Monica IP Startup 180

socalTECH

JANUARY 8, 2020

Talk about what CurtCo is working on? Now, we've taken what we've learned about developing an impassioned audience, and creating content that they would find interesting in the long term, and engaging them in a different format than print, or on the web, or in the form of events and clubs that we've done before. That is amazing.

Media 150

Media Report Advertising Content 150

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. What is FilmBreak? That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

MAY 19, 2023

But there is no magic formula on how to bring these together a second time, but I did see some good insights on the parameters in a classic startup business parable, “ Endless Encores ,” by Ken Goldstein, who advises startups and has built companies in technology, entertainment, media, and e-commerce. Eat your own dog food.

Startup 91

Startup Technical Review Entrepreneur Ideas 91

Berkonomics

MAY 23, 2019

It is an old warning in the entertainment industry. If you are proud of the fact that you were first to market with a product or service, you might define yourself as the “first and best”. You can tell that story by limiting your market to the lower east side of town, where you are all those things.).

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Mentor Statistics Press Blogging 120

Both Sides of the Table

APRIL 12, 2018

Since I had a ringside seat to the company before it really existed all the way through the end I thought I’d offer my version and what I think it means for our future. But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Here are my views … 1. we were sold on the concept immediately.

Startup 247

Startup Pricing Product Marketing 247

Tech Zulu Event

AUGUST 27, 2013

Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

socalTECH

MAY 21, 2014

Explain what Epoxy is and how it works? Juan Bruce: What we are doing at Epoxy, is we develop software tools for online video channels, allowing them to connect with their audiences where they audience connects most, which is social media. What''s your background, why did you start the company?

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Downey Content Help Startup 215

Both Sides of the Table

SEPTEMBER 19, 2017

The obvious slight he made that went largely unnoticed was the lack of Latino representation and it’s a big freaking market gap that is set to explode. Large groups that are cut out of traditional representation are precisely the groups that achieve breakout successes by getting around the system and giving the market what they want directly.

Media 269

Media Content Course Technical Review 269

Tech Zulu Event

OCTOBER 14, 2014

Social Gaming Network ( SGN ) and Fox Digital Entertainment teamed up for the recent release of a new game called The Book of Life: Sugar Smash. The game is based on Fox Digital Entertainment’s new computer animated film, The Book of Life , and launched for the iOS with an Android and Facebook version in the works.

Entertainment 87

Entertainment Mobile Platform Startup 87

Both Sides of the Table

NOVEMBER 5, 2012

So you tell me what the future of the Internet will be? But here’s what Silicon Valley doesn’t get about Hollywood. No matter how much it bothers you, people do like to entertain themselves with a “lean back” experience. And we like to be entertained. ” Guess what, Hollywood. .”

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Hollywood Content Yahoo Java 374

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What is NowLive all about?

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Paramount Entertainment Hollywood Content 187

InfoChachkie

AUGUST 27, 2012

Make no mistake, successful entertainers are entrepreneurs. At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers. Entrepreneurs and entertainers alike must address their fears.

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Tips Startup Entertainment Entrepreneur 204

TechCrunch LA

JANUARY 14, 2019

version of this new breed of entertainer, the collective behind the account is far from the only one. At Betaworks, the firm is exploring the popularity of these virtual characters — and the role that artificial intelligence and new content creation technologies will play in reshaping entertainment and social media platforms.

Social Media 261

Social Media Content Media Artificial Inteligence 261

Both Sides of the Table

JULY 27, 2014

What you’ll see if you watch the video is an unscripted and unfiltered look into how Scott Kupor & I see some of the changes and challenges of the venture industry. The only point we didn’t seem totally aligned on was what we happening to the “middle of the VC market.” tl;dr version.

Venture Capital 309

Venture Capital SaaS Writing Funding 309

Both Sides of the Table

SEPTEMBER 15, 2014

What we like are deals the feel a bit controversial – often because they are big, somewhat implausible ideas or ideas that on the surface may not sound like they could become a big business. Venture Capital is a tricky industry. When Fred Wilson funded Twitter I guarantee you it wasn’t obvious that it was a billion dollar idea.

Funding 362

Funding Technical Review Ideas Startup 362

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101

Startup Professionals Musings

APRIL 2, 2023

We all come from the era where our society and education prepared us for the labor market, meaning working for someone else as an information professional, factory worker, or retail associate. We know now that people learn from a younger age, and keep coming back for more, from sources that are entertaining and educational ( edutainment ).

Startup 108

Startup Education Entrepreneur Tool 108

socalTECH

JULY 22, 2019

What are you doing at the Techstars Space Accelerator? We partnered with the Starburst Accelerator, which has spent several years helping aerospace and defense organization partner with startups at various stages, to create what I consider to be one of the most valuable ecosystems for space tech entrepreneurs in the world.

Southern California 124

Southern California Startup Entrepreneur Los Angeles 124

socalTECH

DECEMBER 30, 2016

What's was biggest news from you or your‏ firm this year? Scott Alderton: No single piece of news, but a theme going on 15 years - Stubbs Alderton & Markiles is still dedicated to representing entrepreneurs and technology companies big and small in the Emerging Growth and Technology markets. Wait and see!

Southern California 100

Southern California News Entertainment Commerce 100

Startup Professionals Musings

JANUARY 9, 2017

What are the lessons that the rest of us need to learn to see and survive these shifts? Every business needs their own evangelists, as a powerful marketing force, and as an early warning for new opportunities. Market to customer emotions as well as absolute logic. Don’t miss emerging needs to feel good and be entertained.

Custom 56

Custom Customer Marketing Startup 56

TechCrunch LA

NOVEMBER 4, 2019

The second phase was the emergence of influencer marketing, or connecting those influencers to brands to leverage their audiences … Now that influencer marketing has become an established part of the marketing playbook, we are in phase three: tools to help influencers further monetize their influence, like Cameo, and then manage their lives.”.

Platform 170

Platform Marketing Tool Venture Capital 170

Both Sides of the Table

OCTOBER 19, 2014

We are often asked how companies get funded, why VCs make the decisions we make and what we’re looking for in entrepreneurs. Andrew & Petri posed a question to me, “If Walt Disney were starting his company today, what kind of company would he build?” It is what Seriously was designed to do.

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Funding Technical Review Startup Screening 373

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 136

IP Product Equity Tool 136

Startup Professionals Musings

AUGUST 23, 2020

But there is no magic formula on how to bring these together a second time, but I did see some good insights on the parameters in a classic startup business parable, “ Endless Encores ,” by Ken Goldstein, who advises startups and has built companies in technology, entertainment, media, and e-commerce. Eat your own dog food.

Entrepreneur 129

Entrepreneur Startup Technical Review Ideas 129

TechCrunch LA

DECEMBER 16, 2018

What we seek is that elusive, perfect focus or flow state. But what if getting into flow state could be as easy as playing a video game? I first met Job Stauffer, Co-Founder and CCO at Orpheus Self-Care Entertainment when I was, in fact, procrastinating from work. Gameplay in RaveRunner. Android Jones’ Microdose blew my mind.

Research 242

Research Los Angeles Entertainment Product 242

TechCrunch LA

OCTOBER 26, 2021

I think NFTs are just a very new misunderstood market, and I feel that it’s really hard to step back and explain it,” said Megan Manzano, a literary agent working with young adult authors who voiced concerns about Realms of Ruin on Twitter. “It It's real. Multiple bestselling authors joined together to get involved with NFTs. a fan asked.

Writing 196

Writing Outsource Development Technical Review Examples 196

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 120

IP Product Equity Tool 120