Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

Entrepreneur 153

Entrepreneur Commerce Social Media Startup 153

Both Sides of the Table

JANUARY 28, 2012

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of large screen real estate.

Web 334

Web Mobile Startup Software Review 334

socalTECH

JUNE 2, 2017

The world of mobile apps has added serious challenges for software developers, who don't just have to deal with crashes�they have to deal with slow performance, strange hangs, multiple carrier networks, and more. Software is a different beast in the mobile environment. Eric Futoran: Embrace.io You've changed the environment.

Mobile 178

Mobile Develop Development Tool 178

socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162

Mobile Platform El Segundo UCLA 162

Startup Professionals Musings

JANUARY 24, 2020

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. You provide the free app in the App Store that gives subscribers mobile access to your service. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Make your app support all platforms.

Mobile 126

Mobile Develop Development Platform 126

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

socalTECH

APRIL 30, 2013

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

TechCrunch LA

APRIL 16, 2019

” Kindbody operates a fleet of vans — mobile clinics, rather — where women receive a free blood test for the anti-Müllerian hormone (AMH), which helps assess their ovarian egg reserve but cannot conclusively determine a woman’s fertility. But are these really high retail prices sustainable long term?

Mobile 167

Mobile Pricing Social Network Los Angeles 167

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JUNE 12, 2021

In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

Web 152

Web Entrepreneur Software Review Google 152

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

MAY 9, 2019

For our interview this morning, we caught up with Alonso Vargas , the CTO and co-founder of Runtriz (www.runtriz.com), a Los Angeles company which has been powering the mobile apps and experiences for Radisson, Best Western, a lot of boutique brands. As an entrepreneur, what's the biggest lesson you have learned? What does Runtriz do?

Mobile 113

Mobile Startup Platform Web 113

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need.

Examples 93

Examples Content Marketing Entrepreneur 93

Both Sides of the Table

OCTOBER 5, 2014

I did a study for a large European mobile operator on whether they should bid for 3G spectrum and if so how much was it worth. For me, after nearly a decade in the trenches of being an entrepreneur I felt I was un-brainwashed from trying to pretend I had all the answers. And I encourage entrepreneurs to triangulate as well.

Entrepreneur 337

Entrepreneur Technical Advisors Startup Venture Capital 337

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup 285

Startup Product Demand Los Angeles 285

Tech.Co

SEPTEMBER 25, 2015

Climbing the ranks for our Los Angeles, CA region, Mobile Therapy was one of two semifinal winners. If they come out on top, Mobile Therapy can expect prizes and support from Tech Wildcatters, 500Startups, Consumer Electronics Association, Crowdfunder, Techstars, American Airlines, and more! Habra: Practice, practice, practice.

Competition 122

Competition Mobile Startup Technical Review 122

socalTECH

MARCH 15, 2013

Forsblom is now in Los Angeles and San Diego, and reinventing himself with a mobile application company called TenFarms (www.tenfarms.com). Nils Forsblom: TenFarms is a mobile app developer. We build mobile products, not just mobile applications, but products around them. What are TenFarms and PhotoPoll?

Mobile 233

Mobile Southern California Startup Outsource Development 233

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. I find that digital marketing is the most visible and effective place to start.

Marketing 96

Marketing Metrics Social Media Content 96

socalTECH

APRIL 18, 2014

So, we were surprised to learn about the backing that Los Angeles-based mobile app provider TRUCKAST (www.truckast.com) has from investor Gary Winnick (who co-founded Global Crossing). We caught up with CEO Todd Davis to learn why the company and its investors think mobile apps for construction are the next big thing. What is Truckast?

Mobile 133

Mobile Startup Oracle Los Angeles 133

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Startup Professionals Musings

AUGUST 29, 2015

For example, mobile now has become the formidable new communication channel, posting a year-over-year growth rate of 47 percent in 2014, according to WBR Digital Research. That means your marketing must now include shopping apps, location-based services and mobile wallets. Get beyond push messages to real customer engagement.

Customer 103

Customer Custom Marketing Social Media 103

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. Most Silicon Valley tech entrepreneurs I know are more like Al Gore. They are incredibly smart and a huge command of details of complex markets and systems.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

socalTECH

AUGUST 2, 2013

How do you keep up with everything that''s happening with your favorite interests, brands, and personalities on your mobile phone? Yapert raised a funding round a few weeks ago from the Tech Coast Angels, Desert Angeles, and Pasadena Angels for its mobile apps, which consolidates news and information about your favorite interests.

Mobile 159

Mobile Startup Entertainment Tech Coast Angels 159

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

AUGUST 8, 2012

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. A key to business success is agility. Confidence.

Entrepreneur 191

Entrepreneur RSS Conference Training 191

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. You provide the free app in the App Store that gives subscribers mobile access to your service. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Make your app support all platforms.

Develop 138

Develop Development Platform Mobile 138

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It isn’t written by them or any marketing department – so please take it for what it is. The world is going mobile. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

FEBRUARY 7, 2010

I originally conceived it as the Top 11 things that I believe “all entrepreneurs need to succeed.&# If it stuck to this theme then I would stand by my top 11. I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. Are you launching a mobile application?

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

socalTECH

DECEMBER 18, 2019

Our interview this morning is with Joel Milne , the CEO of Los Angeles-based RepairSmith (www.repairsmith.com), a startup offering up mobile automobile repair. Milne is a serial entrepreneur, and last had been running ScoreBig. We spoke with Joel about how the company is trying to reinvent the car repair experience. READ MORE>>.

Mobile 100

Mobile Startup Orange County San Diego 100

Startup Professionals Musings

FEBRUARY 5, 2018

As an active angel investor, I’m accustomed to hearing entrepreneurs pitch their expectation to quickly create a new dominant brand, based on their disruptive technology. We are all more reachable through powerful and mobile personal computer devices, and the world is more and more connected with the Internet of Things (IoT).

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Start creating content today.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Customer 104