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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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Pragma is a back-end toolkit for gaming companies, so game developers can focus on games

TechCrunch LA

It’s basically taking a page from the application development playbook where off-the-shelf toolkits can reduce by months the time it takes to get an app into the market, according to Pragma chief executive Eden Chen. Pragma’s investors agreed. The company raised $4.2

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Verve Wireless Raises $7M For Mobile News Apps

socalTECH

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. According to Verve, the new funding will go towards further development and expansion of products.

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5 Strategies From The Military For Tackling Investors

Startup Professionals Musings

Lead with your two-page executive summary, be prepared to give a ten-slide investor presentation. Don’t insist on a product demo – he is buying the business, not the product. If the investor thinks you are coming to ask for domain advice, and you ask for money, your success probabilities are shot. Fully prepare for the assault.

Slides 126
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‘Do-It-Yourself’ Startups Have Never Been Easier

Startup Professionals Musings

Sponsored by VISA Business If you have a unique product or service, and you are not selling it around the world on the Internet, now is the time to start. Here are the key steps for a personal home-based business website selling your consulting service or a few products (as an alternative to eBay): Go online to reserve a website domain name.

Startup 100
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Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

If it’s so important to investors, perhaps you should be using traction to measure your own progress, independent of a need for additional funding. According to most experts , business traction is evidence that somebody really wants your product. Define realistic traction metrics to validate your business goals and funding needs.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

If there are conflicts within the team, or differing views of the strategy, or evidence of missing processes and tools, the investment process will likely be terminated. Here investors are looking for feature problems or quality issues on the current product. Status of the solution. Review of opportunity and segmentation.