Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Communication and writing skills are required. Attracting key stakeholders requires sensitivity.

Social Media 126

Social Media Media Startup Platform 126

Both Sides of the Table

OCTOBER 17, 2019

Just as I was getting the swing of things the world shifted beneath my feet and the stock market went into a free fall and venture capital all but shut down for nearly a year. We not only have our Series A funds that can write $500k?—?$15 When you think about what makes Google so valuable?—?it’s But here’s the big “aha.”

Venture Capital 223

Venture Capital IP Startup Google 223

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

OCTOBER 9, 2021

While we all know a few good entrepreneurs who dropped out of school, the Internet is full of stories on many more who capitalized on at least four years of college, including Sergey Brin and Larry Page of Google, Chad Hurley of YouTube and Bob Parsons of GoDaddy. Don’t forget business writing and communication.

Entrepreneur 149

Entrepreneur Tips Writing Coach 149

Both Sides of the Table

FEBRUARY 6, 2019

That’s a reason why some are quick to portend “a new bubble” but this post sets out to show that would be a misunderstanding of the market and in fact by historic levels this may be amongst the best times to invest in seed and early-stage funds. More on that later. If you look even more closely you’ll see just how skewed the data really is.

Venture Capital 292

Venture Capital Capital Startup Funding 292

Startup Professionals Musings

JUNE 4, 2021

SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Campaign setup and ad copy writing. Cost per click (CPC).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

OCTOBER 25, 2014

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. When they want to propose spending money with you their boss Google’s you. Just like negative press hurts. So does the enemy who is fighting for the customer to choose another vendor.

Press 415

Press Google Course Writing 415

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. An informal writing style is generally recommended.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

APRIL 29, 2019

Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand. Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

AUGUST 30, 2019

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Tech Zulu Event

FEBRUARY 22, 2010

TechZulu will be streaming SMCLA: Going Goo Goo Over Google Analytics, live from the Mahalo Office in Santa Monica. This month we are going to take a deeper dive into one of the easiest ways to measure online social media efforts – through Google analytics. 23rd from 7-9:30pm as we discuss the topic of Google Analytics!

Google 56

Google Mahalo Social Media Santa Monica 56

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 27, 2011

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. Type “personal financial management&# into Google. Write out the topic and maybe even the blog title. Absofuckinglutely.

Blogging 373

Blogging Startup Writing Venture Capital 373

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. Google knows it. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

MAY 22, 2019

Yet as somebody who has to read and write decks as a major portion of his job I can tell you that most people struggle with how to tell stories visually and when I need to do it I am aware of how difficult the modern toolsets make it to do this alone, let alone collaboratively. We know that apps are fully moving to the cloud.

Startup 191

Startup Social Media Slides Design 191

Both Sides of the Table

JULY 23, 2014

15 years ago we were at the peak of Internet hype with the launch of many over-capitalized businesses with a market size & opportunity was limited. We all have one-click purchase power (Apple, Google, Amazon, eBay). We all have one-click purchase power (Apple, Google, Amazon, eBay). Where are we today? Why is this?

Venture Capital 398

Venture Capital Technical Review Startup Seed Funding 398

Tech Zulu Event

SEPTEMBER 15, 2014

I have applied at Google 1000 times, never heard back, but I used social media to finally get a call from them about a decade later. I added a few recruiters and employees at Google and then all of a sudden the recruiters at Google started to email me asking if I wanted to work at Google. We will talk about this next.

Design 91

Design Networking Social Media Google 91

InfoChachkie

SEPTEMBER 28, 2011

Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? If I were writing the book today, there would be a whole chapter or two…about how to use Facebook and Twitter. I think Google+ is a great, great mechanism for enchanting people.”. Marketing is free or cheap because of social media.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

socalTECH

MAY 14, 2013

We own the celebrity birthday niche--we''re first in Google for searching for celebrity birthdays on every day of the year. Evan Britton: I''m an Internet market guru. I love the web and love Internet marketing. If you look at Google Panda, they want you to be the best possible resource for a specific thing.

Google 236

Google Sites Startup Web 236

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company. What is ConsumerTrack all about?

Startup 239

Startup El Segundo Marketing Media 239

Both Sides of the Table

OCTOBER 12, 2014

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. Put simply – if you invested early in Google, Facebook, Twitter, LinkedIn, etc. They often create the biggest tensions between investors who are investing at different stages in the business.

Guide 336

Guide Venture Capital Startup Writing 336

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Communication and writing skills are required. Attracting key stakeholders requires sensitivity.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. An informal writing style is generally recommended.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. The best place to find forums is Google. On all these occasions I meet people and get a card. Buy Online Lead Generation.

Customer 85

Customer Custom Marketing SEO 85

Tech Zulu Event

SEPTEMBER 13, 2013

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. One of them is the idea that the fluidity of the job market where people used to have just one job. Obviously there are other tech in the pipeline such as wearable technology and Google Glass that will continue to evolve what mobile means.

Mobile 86

Mobile Marketing Writing Startup 86

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Don’t just write a carbon copy of what somebody else is doing. Every time I write a post I send it out on Twitter.

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

JUNE 1, 2011

As a market we seem to be incapable of temperance. And even the best teams combined to create big innovations sometimes don’t time markets well, are surprised by unexpected technology breakthroughs by competitors or just don’t find the magic the leads to mass customer adoption. I started by writing 3-4 times / week.

Startup 391

Startup Blogging Venture Capital Writing 391

Startup Professionals Musings

OCTOBER 28, 2018

While we all know a few good entrepreneurs who dropped out of school, the Internet is full of stories on many more who capitalized on at least four years of college, including Sergey Brin and Larry Page of Google, Chad Hurley of YouTube and Bob Parsons of GoDaddy. Don’t forget business writing and communication.

Startup 97

Startup Writing Coach Incubator 97

Both Sides of the Table

JANUARY 23, 2011

PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent.

Startup 349

Startup Writing Press Blogging 349

Both Sides of the Table

JULY 19, 2011

I know it’s easier to write “horse race&# stories about who’s signing up more users, raising more funding or who’s “hot&# lately. It is open also in the same way that Google was open in its early days. Google started as a place where you came to be taken via links to other people’s websites.

Social Media 274

Social Media Google Media Startup 274

Both Sides of the Table

OCTOBER 19, 2010

But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role.

Content 386

Content Google Media Hulu 386

SoCal CTO

JANUARY 5, 2011

500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Both Sides of the Table

APRIL 12, 2018

Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are anointed that merely on paper. But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Here are my views … 1. We weren’t sure.

Startup 247

Startup Pricing Product Marketing 247

socalTECH

DECEMBER 31, 2018

Amazon has razor thin profits compared to their revenue but Bezos doesn't care he just wants growth and world domination and has a market cap of $763B. The biggest news was the continued bullish market now coming on ten years even though historical cycles show markets don't usually last more than 7-8 years.

Southern California 100

Southern California News Class Writing 100

Tech Zulu Event

DECEMBER 2, 2014

For example, a startup may hire you as an accountant, but you may also be asked to do social media marketing content gearing towards finance for the company blog. Now, you’re handling payroll and doing writing as well. You may even discover that you enjoy writing more than crunching numbers. Startups are hiring.

Startup 102

Startup Social Media Writing Google 102