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We're excited to have them involved, because they've typically invested in companies around our stage in the media space, so they bring some unique set of relationships and domain expertise. They're a new fund, and we're one of their first investments. We've also got Black Diamon, a local SoCAl fund, which is also leading the round.
Understanding culture is paramount, but measuring results is even better. Revenue performance needs to be applied to each individual program, and also rolled up to show the overall performance per dollar invested. Return on investment for demand generation. Lead-stage content performance.
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It's something that is really neat which we invested in, which we've never seen anywhere else. I went to UCLA, and majored in English, and then worked in Hollywood for ten years, for companies such as CAA, Paramount, and Judd Apatow. If someone has a contest form in PDF on a web site, we can fill that out and track that submission.
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Understanding culture is paramount, but measuring results is even better. Revenue performance needs to be applied to each individual program, and also rolled up to show the overall performance per dollar invested. Return on investment for demand generation. Lead-stage content performance.
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At any rate, here is my own list of red flags, from my years of experience advising and investing in aspiring entrepreneurs, which cause me to lose interest and start looking for a way out the door: Omit the facts on key management team experience and skills. The average valuation for Angel investments is about $2.5
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