article thumbnail

8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Incent these early.

Product 141
article thumbnail

Carey Ransom, OC4 On Startups, Investments, and What To Do Now

socalTECH

Carey tells us a bit about what OC4 is doing, how it invests and works with companies, and also gives startups some advice about how to approach moving forward in light of the pandemic. Carey Ransom: The way I think about it, is it is really the culmination of almost two decades of software and technology company building and investing.

Invest 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways To Maximize Team Motivation And Productivity

Startup Professionals Musings

I was shocked to read an old Gallup study that indicates only 13 percent of employees worldwide are actively engaged at work, and more recent data shows only a small change in the right direction. Investors have long agreed that you invest in the team, more than the product. Don’t take yourself too seriously as well.

Product 129
article thumbnail

Sketchy Takes On MCATs In Partner Deal

socalTECH

Los Angeles-based Sketchy, an educational technology company known for creating visual study tools, says it is taking aim at the MCAT (Medical College Admission Test) in a deal with Blueprint, a provider of MCAT prep products. Sketchy is backed by TCG and Reach Capital, who invested $30 million in the company in 2020.

Study 113
article thumbnail

Kintara Seeking $15.0M In PIPE

socalTECH

According to Kintara, it intends to use the net proceeds from the offering for funding its clinical studies, working capital and other general corporate purposes, including, but not limited to, funding acquisitions or investments in businesses, products or technologies that are complementary to the Company's businesses, products and technologies.

San Diego 113
article thumbnail

10 Obstacles To Product Adoption That Kill Businesses

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. Yet most of the startups I see these days are providing a solution that is easier to use, more fun, or more productive.

Product 95
article thumbnail

Quick Hack to Make Your Boss (and you) More Productive

Both Sides of the Table

Yesterday I wrote a post about the " Urgency Addiction ” and how many people start important tasks late and then motivate with a huge wave of productivity and inspiration driven by deadlines and commitments to others. “A study by Microsoft showed just how lethal interruptions are to productivity.

Product 301