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Report: Cornerstone OnDemand Hires Investment Bankers For Review

socalTECH

Santa Monica-based Cornerstone OnDemand has hired investment banking firms Centerview Partners and Goldman Sachs, in a move that could result in either a sale of the company, or help in fighting off an activist investor, according to a report. READ MORE>>.

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Triller Seeking To Go Public Via SPAC, Says Report

socalTECH

Los Angeles-based social application developer Triller , which competes head to head against TikTok , is seeking to reach the public markets through a SPAC (special purpose acquisition company), according to a report. Reuters cited "people familiar with the matter" for the report. TikTok is the target of efforts by the U.S.

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Grindr Seeks Sale, Says Report

socalTECH

Bloomberg said that Grindr has hired investment banker Raine Group to advise the company on a sale. Los Angeles-based gay dating app and website developer Grindr is looking for a buyer, according to Bloomberg. Grindr was founded by Joel Simkhai. READ MORE>>.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. This area of demand analysis is also called the “sales funnel” or “sales pipeline,” used for tracking the overall process from initial prospect engagement to close. Return on investment for demand generation.

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Silicon Beach Report April 24: Upfront Ventures Joins Jeff Skoll, Paul Allen Investing Arms in $119M Sale of TrueCar Shares

L.A. Business Journal

Upfront Ventures Joins Jeff Skoll, Paul Allen Investing Arms in $119M Sale of TrueCar Shares, Disney says more than 160 stations signed up for its clearinghouse, and The New York Times launches content and crossword puzzle on Snapchat.

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Report: Hulu Retains Morgan Stanley, Guggenheim In Sale

socalTECH

Further details on the potential sale of Los Angeles-based video streaming site Hulu continue to emerge, with the firm reportedly retaining investment bankers Morgan Stanley and Guggenheim Partners to represent it in a sale. READ MORE>>.

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Rubicon Project Seeks Buyer, Says Report

socalTECH

Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report cited "people familiar with the matter". READ MORE>>.

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