Startup Professionals Musings

OCTOBER 17, 2018

This can happen through early marketing, independent of whether you have yet delivered a single product, proven your business model, or have any real customers. Here are some of the key specifics for credibility and acceptance as you create and use these metrics: Itemize investment levels from you, insiders, and family.

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Tips Metrics Technical Review Customer 79

Startup Professionals Musings

MARCH 25, 2020

This means talking to your loyal customers, as well as non-customers who are in related market segments. In stable businesses, you get what you reward, so you must incent urgency with metrics for number of proactive projects, expected implementation guidelines, and no failure penalty. Eliminate learned behavior and mental shortcuts.

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Tips Ideas Metrics Help 94

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. You may have an opinion on your market-entry strategy for Europe. Meeting Dynamics (also for VC pitches but also some practical tips for board meetings).

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Tips Email Venture Capital CTO Coach 365

InfoChachkie

SEPTEMBER 15, 2011

Some people are internally focused, and if they reach critical mass, they can tip the whole company.”. If Jeff and his team had launched a more prudent, scaled-back site, it is arguable they would have never achieved the critical mass that eventually led to the company’s widespread market acceptance. Don’t Chase The Quick Buck.

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Tips Startup Framework Customer 279

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

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Marketing Startup Sales Customer 271

Startup Professionals Musings

JUNE 2, 2019

Most people agree that leadership is primarily a set of behaviors that capitalize on relationships and a current market and customer understanding in a complex world. You need their commitment, feedback, and continued support as the market changes. It’s not about a title, raw intelligence, or domination.

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Tips Mentor Coach Metrics 97

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Don’t forget the metrics and analytics. Marty Zwilling.

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Social Media Media Startup Tips 108

Startup Professionals Musings

SEPTEMBER 16, 2023

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Incorporating a business entity early through online services.

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Entrepreneur Startup Social Media News 104

Startup Professionals Musings

OCTOBER 12, 2018

We all understand the risk of competitors quickly closing in, and market factors changing before we can roll out our solution. It’s easy for part-timers to make excuses that other priorities caused you to miss milestones, but predictable results and metrics in this mode are even more critical than for full-time members.

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Ideas Entrepreneur Tips Startup 102

Startup Professionals Musings

AUGUST 8, 2018

Often, beneficial changes will have a short-term cost to achieve market growth or competitive advantage. Contingency plans make sense in every case these days, since technology and market factors are moving fast. Define metrics to assess roll-out progress and value. Ask for analysis and feedback based on long-term impact.

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Tips Metrics Sample Statistics 51

SoCal CTO

DECEMBER 19, 2012

You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Or you can have a pitch deck.

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Develop Development Technical Review CTO Coach 354

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Return-On-Investment metrics are not new, but the tools are different.

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Social Media Media Tips Platform 66

Startup Professionals Musings

JUNE 1, 2022

Most are reluctant to tip that balance between hard-won experience versus new thinking that can take them to the next level. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Analyze market events in the context of emerging trends.

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Technical Review Customer Custom Social Media 120

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics.

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Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years.

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Tips Startup Entrepreneur Examples 55

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. What’s been your biggest success?

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Sites Marketing Social Media Social Network 61

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Marketing, sales, and partners.

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Invest Tips Competition Metrics 74

Startup Professionals Musings

NOVEMBER 14, 2016

After reviewing her day-by-day recommendations to improve productivity in a single week, I have extrapolated her guidance to ten productivity tips specifically for entrepreneurs to regain that competitive edge: Focus on managing yourself rather than managing others. Define clear goals and metrics for your productivity.

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Tips Activity Startup Product 100

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

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Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or a lower price. If you only sell products, it’s time to realize that times have changed. What are the implications if the best customers are the least healthy?

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Customer Custom Product Metrics 85

Tech.Co

DECEMBER 12, 2017

Tip: take 2 minutes to read over the entire application before answering any questions. Tip: After writing you answer, re-read the question and ask yourself, “Is there anything in what I wrote that is not actually answering that question?”. We want hard data and metrics – we want proof. Q: How big is your market?

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Tips Startup Statistics Metrics 70

Both Sides of the Table

FEBRUARY 20, 2019

In 2019 market conditions often are such that founders retain control of the board through the A-round, usually in a 2–1 (common to investor) ratio but sometimes it’s 3–2 (common to investor). I am going to do a whole separate post on independent board members so I won’t belabor it here but here is one important tip?—?there

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Startup Venture Capital Tips Capital 236

Startup Professionals Musings

SEPTEMBER 6, 2014

They drive the market, rather than the other way around. Communicate your values often, and use values-based performance metrics to gauge your results, measure the level of implementation, leadership development, and succession planning. Input = output. culture diversity entrepreneur startup values'

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Startup Tips Education Customer 101

InfoChachkie

APRIL 30, 2012

If you care to learn more about the enchantment process, you may want to watch my interview with Guy HERE , in which he provides a number of enchanting tips and tricks. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. Gender Bias.

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Study Advertising Research Customer 243

socalTECH

SEPTEMBER 3, 2019

We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. A customer development person is a cross between a sales person and a product marketer. It is a playbook.

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Sales Startup Custom Development Framework 113

Startup Professionals Musings

MAY 4, 2016

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Incorporating a business entity early through online services.

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Startup Social Media News Tool 61

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. Subjective warrants – I also see warrants given out without hard metrics. Anyone have structuring tips?

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Startup Sales Slides Metrics 298

Tech Zulu Event

JULY 7, 2015

It has also improved the everyday services that we usually encounter—from banking, booking plane tickets, and even conducting business and the bigger picture of retail marketing. You might be totally aware of the current online retailing setting, or what others usually call online marketing. Trending: #OnlineRetailing.

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Social Media Search Engine Optimization Startup Media 40

Tech Zulu Event

JANUARY 20, 2014

Leave it to me to spend 14 hours in Dallas on the very day that three of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub. Natural language merchandiser Compare Metrics. Whole Foods Market. Texas and eTail. RadioShack.

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Technical Review Commerce Yahoo Web 71

Tech Zulu Event

MARCH 1, 2010

With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates. Good tip: Avoid the long and confusing URLs and use a URL shortener like bit.ly to buy my eBook”. Track your inbound traffic. Help is everywhere.

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Google eBook JavaScript Mahalo 68

Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. Of course, when you’re talking about enabling/emerging technologies, as Brock Pierce puts it, “Market timing is critical to success.”

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Startup Google Education Venture Capital 95

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. In my opinion no amount of clever marketing or chest beating at conferences can create a market if you don’t have an amazing product to begin with.

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Startup Customer Custom Technical Review 401

Tech Zulu Event

MARCH 25, 2014

In all seriousness, though, an extra tip to the good work being done at Breathometer, in light of a hugely saddening and tragic drunk driving incident that marred the positive festival feel of SXSW Music Week. Erin Korogosky – Beckon , Performance management for marketing companies. A hit with the SXSW party crowd).

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Entertainment Google Entrepreneur Course 99

Tech Zulu Event

NOVEMBER 10, 2013

Vic’s pro-tip: Buy yourself a 20 dollar HDMI cable splitter and just observe your users. Instead, focus on what metric outputs, more views, more downloads? With experience in engineering, marketing and product management, she specializes in shipping product at early stage startups.

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Product Fandango Design Startup 87

Tech Zulu Event

MARCH 22, 2016

Of course, eventually, these filters will be ruined by marketers the same way everything else is. Pro-tip: leave a buffer zone around your target geofilter area because it can still be a bit iffy. After your filter stops running, you’ll be able to see the results in the “metrics” tab of your account. STEP 4: FINAL TOUCHES.

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Customer Custom Snapchat Design 40

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. 10 Blogging Tips. Here’s why.

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Startup Venture Capital Blogging Software Review 217