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53 Questions Developers Should Ask Innovators

TechEmpower

” or “Are you developing for desktop, tablet, mobile, or all three?” How will you be taking this to market? Often this ties to marketing support. Are you targeting desktop, tablet, or mobile? How do we prioritize internationalization versus getting something to market? Ads, Viral/Social, SEO)?

Develop 520
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22 Los Angeles Startups You Need to Watch Out For

Tech.Co

Coolhaus is an architecturally-themed, gourmet dessert company operating a fleet of 10 mobile ice cream trucks and carts around the country. Factual is a location platform that enables personalized and contextually relevant mobile experiences by enriching mobile location signals. Direct Relief. HATCHBEAUTY Products, LLC.

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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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PromoJam Launches New Social Marketing Tool

socalTECH

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. tool software marketing social promojam' The company said the new offering starts at $29.99. READ MORE>>.

Tool 225
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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode. READ MORE>>.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It isn’t written by them or any marketing department – so please take it for what it is. The world is going mobile.

Mobile 282